Verde Brand Communications
Solana Beach, Calif. (Jan. 19, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and Disney Consumer Products to launch the first ever Star Wars by Selk’bag collection in 2016.
“We have had tremendous success with our Marvel licensed products, and we are excited to expand this division with perhaps the most beloved film franchise of all time, Star Wars,” said Philip Benson, President of Selk’bag USA. “In growing our relationship with Disney and adding the Star Wars license, our portfolio of licensed products continues to reach world-class levels. We think Star Wars and Selk’bag are the perfect match!”
In development now, the Star Wars by Selk’bag collection will comprise models and characters for adults and kids and will feature iconic Star Wars characters, including: Darth Vader, the Storm Trooper, Chewbacca, and Rebel Fighters in phase one, with additional characters slated for future releases.
The new Star Wars by Selk’bag collection is slated to hit retail on September 30, 2016 just a few months ahead of the release of the second movie, Star Wars Anthology; Rogue One, of the five new-feature films. The Star Wars by Selk’bag line will be available to consumers through select online and specialty retailers. To learn more, visit selkbagusa.com.
About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-‐ Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® Sleepwear System has won numerous awards including being named an ISPO Brand New Award finalist in 2007. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com.
Lucasfilm is among the world’s leading entertainment service companies, a pioneer in visual effects and sound across multiple mediums, and is home to the legendary Star Wars and Indiana Jones franchises. Founded by visionary filmmaker George Lucas in 1971, Lucasfilm was acquired in December 2012 by The Walt Disney Company, a leading diversified international entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive.