Plaid is the New Black: Plaid Friday promoted by MetroIBA and Zydeco Design

Minneapolis, MN - This Friday, November 27th, join MetroIBA members and shop at our local retailers instead of big box stores and celebrate Plaid Friday.

For the second year in a row, dozens of local, independent retailers will participate in an alternative campaign to Black Friday, known as Plaid Friday. Started five years ago in Oakland, California, Plaid Friday encourages consumers to put their holiday gift dollars back into their local economy by shopping at stores in their communities.

If you are a consumer, take the day after Thanksgiving to sleep in, wear plaid, and shop your heart out with your favorite local retailers. Post your plaid look and shopping finds at #PlaidFriday.

Local retailers are encouraged to participate by registering on the Plaid Friday website Retailers are encouraged to have fun with Plaid Friday by sporting plaid, using plaid ribbons and gift tags, Plaid is the New Black stickers, and custom site events.

More information about Plaid Friday in the Twin Cities is available on their Facebook page

About MetroIBA

MetroIBA is a non-profit organization working to support and preserve locally owned, independent businesses in the Twin Cities region. MetroIBA's mission is to help the Twin Cities maintain its unique community character, provide continuing opportunities for entrepreneurs, build economic strength, and create an environment where locally owned, independent businesses grow and flourish. See more at