CREATIVE SUPER-GROUP FORMED AS THE AUTHORITY ON COMIC-CULTURE

Murs & Blaylock Launch Company To Bridge Corporations With Comic-Culture

LOS ANGELES / CHICAGO - PopCult, a premier creative solutions company, unifies the masterminds behind comic culture: Devil's Due Publishing president Josh Blaylock, hip-hop star Murs, author and video game writer R.H. Stavis, film producer and former comic publisher Christian Beranek and iconic toy designer Shawnimal.

Guiding businesses in reaching the trendsetting environments of the coveted "geek chic" hipster/comic-con market, the PopCult team's culmination of years in the comic industry and converging media has a collective fan-base that captures hundreds of thousands of followers in the worlds revolving around "ComiCulture."

PopCult is the brainchild of Devil's Due's Josh Blaylock, "Anyone who has been in comics for the past decade can see how the love for the medium has grown and expanded into other media," said Blaylock. "But it's more than just that - it's a lifestyle that affects fashion, music, films - it's a culture all its own now, and unlike a decade ago, it's suddenly 'cool.'"

For major corporations seeking to penetrate the booming ComiCulture market, PopCult delivers inside track solutions as opposed to the lesser informed marketing agencies or comic publishers with little to no project management ability.

"It's exciting to be working with a group of people that can cross boundaries and make so many things happen," says Christian Beranek, who has a first look deal at Disney/ABC. "As the media world continues to evolve PopCult will be two steps ahead leading the way."

"We are a group of specialists, all respected in our various fields. PopCult can reach our demographic of the growing and diverse group of anime-watching, comic book-reading, video game-playing community of 'geeks' that are well-educated", Murs said, "The new age of technology has created a lot more geeks than ever."

"Years of working in various aspects of entertainment have proven one thing: the demand for product and service crossovers have greatly expanded, and continue to expand," says R.H. Stavis. "PopCult is essentially blurring the boundaries; making something so desired also attainable."

Connecting hip-hop, design, art and gaming within the synergy of comics, PopCult launches with PopCultour. This nationwide showcase features Murs and Blaylock and an array of industry talent at in-store events by day and performances by night.

The tour kicks off at Comic-Con San Diego, Summer 2009, in one of the Gaslamp District's hottest clubs and will continue at geek chic epicenters around the country.

JULY 25, 2009: POPCULT LAUNCH PARTY
COMIC-CON, SAN DIEGO MEDIA ALERT

COMIC-CON AFTER-PARTY PREMIERS THE LAUNCH OF POPCULT
WITH MURS & JOSH BLAYLOCK


The official Saturday night party benefiting the Comic Book Legal Defense Fund. Devil's Due and Dub Frequency present POPCULTOUR, the place to be, with an A-List lineup of featured guests.

WHO:

Josh Blaylock (Host)
Founder of Devil's Due Publishing

MURS (Host)
International hip-hop sensation

Jeff Newelt AKA JahFurry (Co-Host)
Comics editor for SMITH and HEEB magazines and social media / PR consultant

Christian Beranek
Prolific graphic novelist and TV/ film producer

Eclectic Method
Pioneering Audio Video re-mixers / mashup artists who've worked with U2, Fatboy Slim, Public Enemy, Motown and more.

Paul Pope
Award-winning "comics destroyer" and designer, creator of graphic novels Batman Year 100, Heavy Liquid, and 100%.

DJ Intel
Mashup architect

Nicky Savage
Producer / DJ, comic advocate

Jim Mahfood
Live artist and world-renown illustrator for the Clerks comic

Hollywood Holt
Hip-hop MC, DJ and breaker

Dumperfoo
Graphic artist and DJ

Mike Huddleston
Critically acclaimed comic artist

Scott Morse
Acclaimed animator, filmmaker and graphic novelist

WHAT:
A star-studded launch event for Popcult, the premier creative think-tank at the center of ComiCulture

WHERE:
ONYX / THIN
852 5th Ave. San Diego
Admission is free to guests with a suggested $5 donation to Comic Book Legal Defense Fund

http://www.onyxroom.com

WHEN:
Saturday, July 25, 2009
9:00 PM - 2:00 AM

AUDIO/VISUAL MASHUP:
Eclectic Method is a trio of video remix artists who rearrange the sights and sounds of music videos, motion pictures, and video games to the thrill of live audiences around the globe. Their cutting edge remixes have served as promotional tools for global brands and artists. You can view their work online, on television, or at the club.

www.eclecticmethod.net