Metro Ford of Schenectady Adopts Social Media Campaign
Schenectady Dealer Going Social
12.31.2008 – Schenectady, N.Y. - Metro Ford of Schenectady is ready to set an example for car dealers around the Capital Region. With the importance of new media at an all-time high, one of Albany's largest and most successful dealerships is abandoning most traditional media and embarking on an entirely new social campaign that is providing exceptionally exciting results.
These new outlets such as Facebook and Twitter, among others, allow Metro Ford to reach thousands of prospective customers at a fraction of the price. Facebook, a social networking website allows for users to network with people by city, workplace, school, and region. This provides a great opportunity to inform prospective car buyers about events and special sales information, but also a free haven for video sharing, online games, and photos. Metro Ford currently has their own page, and are constantly active, updating with the latest applications in networking capabilities.
Although Twitter is similar, Metro Ford mainly uses the social networking site for micro-blogging and 'tweets' (text-based posts). Once a network is developed, users can view each other's 'tweets' and share ideas, contacts, or even sales leads. Hundreds and thousands of followers can be accrued to gain maximum exposure for any brand, and in this case to spread the word about the Capital Region's premiere Ford Dealership.
Both of these networking fronts give Metro Ford a stronger web presence that is needed in an almost entirely interactive world. In addition to Facebook and Twitter, the Schenectady dealership is also looking towards various video-sharing sites to help spread their message to an even larger audience. For example, Google Video, YouTube, Yahoo Video, MySpace Video, and Blip.tv are just a few sharing networks that Metro is frequently using.
By seeing the importance in all aspects of social media campaigns, Metro Ford has broadened its horizons and kept up with the rapid shift from print and television advertising, to social networking and web site optimization. This not only has cut costs in a time of recession, but has provided the Capital Region with a benchmark for all local dealers, something that Owners Dave Carach and Dave Dariano are extremely excited about going into the future.
Potratz Partners is a full service advertising agency, specializing in interactive marketing. The agency works with a variety of different clients throughout the surrounding regions. For more information on Metro Ford's Social Media Campaigns, or on Potratz Partners Advertising, please contact Matt Doscher at 518.478.2402 or at matt@ppadv.com
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- With the importance of new media at an all-time high, one of Albany's largest dealerships is ready to go social.
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