Celebrate ‘Great Outdoors Month’ with PrimaLoft® and Eastern Mountain Sports

Outdoor Industry Partners Kick-Off Summer with Sleeping Bag Giveaway Contest

PrimaLoft® Insulation
ALBANY, New York -- (May 23, 2012) – PrimaLoft®, the world leader in performance insulations and yarns, is encouraging Americans of all ages to head outside in celebration of Great Outdoors Month, June 2012. To celebrate, PrimaLoft® will be giving away one Eastern Mountain Sports (EMS) Velocity Sleeping Bag powered by PrimaLoft® Insulation each day, June 4 – 8, leading up to National Get Outdoor’s Day on June 9th.

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PrimaLoft® to Sponsor 2012 Ultra-Trail Mt. FUJI Race

2012 race considered longest ultra marathon worldwide

ALBANY, New York -- (May 14, 2012) -- PrimaLoft® Insulation Technology, the world leader in performance insulations and yarns, announced that it will sponsor the 2012 Ultra-Trail Mt. FUJI race being held over three days on Japan’s Honshu Island from May 18th, 2012 to May 20th, 2012.

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PrimaLoft® and National Geographic Present: The Greatest Adventure Stories Ever Told

New iPad App Features Tales of Adventure and Discovery

ALBANY, New York -- (March 27, 2012)PrimaLoft®, the premier manufacturer of performance insulations and yarns, is proud to sponsor “National Geographic Adventure: Greatest Stories Ever Told,” a thrilling new iPad app developed from National Geographic magazine’s archives. The new app features amazing stories of explorers at the moment of discovery, and their adventures on journeys around the world.

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