Finding the perfect winter coat for everyone on your holiday shopping list

Selecting the perfect gift for everyone on your list can be a challenge. The choices are seemingly endless, and while high tech toys and gadgets are trendy, a toasty winter coat will protect your loved ones when the mercury drops, no batteries required. Help your friends and family face the cold front this holiday season with these helpful tips on finding the perfect winter coat for everyone on your list:

Thin is in – With PrimaLoft® insulation technology, coats provide warmth and protection from winter’s elements without the traditional, bulky down filling. PrimaLoft® premium insulation looks and feels like down but is also water resistant, offering protection from rain and snow. The Patagonia Nano Puff® and REI Revelcloud jackets are great options for a lightweight, warm jacket that don’t look like a marshmallow. Insulated with PrimaLoft® ONE, the Nano Puff® and the Revelcloud are light and compressible and work to keep you warm, but not overheated. Both jackets also conveniently pack into their own pockets, which is ideal for commuters and travelers.

Choose coat size and style carefully –Before making a selection, consider the climate your friend or family member lives in and their lifestyle. If they live in an area where temperatures frequently drop below freezing and they walk to work, you’re going to want to choose a coat that is warm but one that is stylish and makes a good impression. Whether their style is trendy, fashion-forward, sporty or classic, there are styles available to suit just about any taste. Insulated with PrimaLoft® SPORT, the Charlotte Coat from Erin Snow accommodates both function and style and is warm, roomy and chic with pockets to suit every need.

Consider length – If your looking for a coat for someone whose daily commute includes a lengthy walk from the subway, train or car to the office, you might consider choosing a longer coat this winter bringing both style and extra warmth. The Jacki Coat by Erin Snow hits right above the knee and features a flattering close-to-body cut. Water repellant and insulated with PrimaLoft®, Jacki remains chic while being practical for winter weather.

Get protection from all of winter’s elements – Find a winter jacket that protects from all outdoor elements your friend or family member may come across: snow, sleet, wind and rain. There is nothing worse than being stuck outside in a storm without protection. The North Face® Redpoint Optimus Jacket, insulated with PrimaLoft® ONE, is highly durable and water resistant keeping the elements at bay for a wide range of cold weather activities. Another no frills option also insulated with PrimaLoft® ONE, the highly compressible, lightweight Rab Xenon Jacket spares weight and bulk but offersweather resistance and protection in cold conditions.

A quality winter coat is a great investment and, if chosen wisely, can last and be worn for years. After all, a great coat is going to be worn every day and it is the first thing people see when you walk through the door. So choose wisely, and the lucky recipient will stay warm and make a great impression every time they wear it.