Green Bay/Appleton, Wis. The Public Relations Society of America (PRSA) Northeast Wisconsin Chapter announced the theme of its annual meeting, featuring keynote Geno Church, a word of mouth inspiration officer, who will talk about powerful word of mouth movements that are a win-win for both customers and business. The event will take place on Tuesday, October 25 at 2 p.m. at Brett Favre’s Steakhouse in Green Bay, Wis.
During Church’s 90-minute talk, he will provide techniques on how to start identifying movement-building opportunities for your brand, with authenticity and clear measurement results in mind. Participants will learn how to identify passion conversation versus product conversation. He will highlight successful and nationally recognized word-of-mouth case studies.
In addition, Church will draw from lessons discussed in the book Brains on Fire – revealing how to ignite powerful, meaningful, sustainable word-of-mouth movements that are a win-win for both customers and business. Believing the focus should be on people and not simply new tools and tactics is the key to building long-term momentum both online and offline for companies, products, services or organizations. All participants will receive a copy of the book Brains on Fire as part of their registration fee.
Agenda:
2:00 p.m. – Registration
2:30 p.m. – Geno Church’s presentation
4:00 p.m. – Q&A with Geno Church
4:30 p.m. – Networking
5:30 p.m. – Dinner
More details, including pricing and how to register are available on the event page of the PRSA-Northeast Wisconsin website.
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About Public Relations Society of America Northeast Wisconsin Chapter
Northeast Wisconsin Chapter of PRSA is one of 116 PRSA chapters nationwide with nearly 20,000 members, making PRSA the world’s largest organization for public relations professionals. The PRSA-Northeast Wisconsin Chapter is dedicated to advancing, strengthening and unifying the profession of public relations. For more information about PRSA Northeast Wisconsin chapter, visit the website. You can also visit us on Facebook, Twitter, or find us on LinkedIn.
During Church’s 90-minute talk, he will provide techniques on how to start identifying movement-building opportunities for your brand, with authenticity and clear measurement results in mind. Participants will learn how to identify passion conversation versus product conversation. He will highlight successful and nationally recognized word-of-mouth case studies.
In addition, Church will draw from lessons discussed in the book Brains on Fire – revealing how to ignite powerful, meaningful, sustainable word-of-mouth movements that are a win-win for both customers and business. Believing the focus should be on people and not simply new tools and tactics is the key to building long-term momentum both online and offline for companies, products, services or organizations. All participants will receive a copy of the book Brains on Fire as part of their registration fee.
Agenda:
2:00 p.m. – Registration
2:30 p.m. – Geno Church’s presentation
4:00 p.m. – Q&A with Geno Church
4:30 p.m. – Networking
5:30 p.m. – Dinner
More details, including pricing and how to register are available on the event page of the PRSA-Northeast Wisconsin website.
# # #
About Public Relations Society of America Northeast Wisconsin Chapter
Northeast Wisconsin Chapter of PRSA is one of 116 PRSA chapters nationwide with nearly 20,000 members, making PRSA the world’s largest organization for public relations professionals. The PRSA-Northeast Wisconsin Chapter is dedicated to advancing, strengthening and unifying the profession of public relations. For more information about PRSA Northeast Wisconsin chapter, visit the website. You can also visit us on Facebook, Twitter, or find us on LinkedIn.