Motrin Ad Makes Moms Mad

Local NY Mom Reacts with a YouTube Video

November 16, 2008
Print Pitch

In response to Motrin's new "We feel your pain" campaign targeting "baby wearing" mothers, Katja Presnal, local New York social media marketing consultant and mommy blogger, launches a brutal facts viral video. The video features real life moms and their responses to Motrin's ads.

The Motrin ad campaign became the most popular topic on Twitter within the first five hours, surpassing the Saturday Night Live discussion which first became popular during the presidential campaign.

Katja Presnal is available to answer all questions about social media marketing, mommy blogging, babywearing or how Motrin's advertising campaign failed, and how companies can use this failed marketing campaign as a learning tool.

She can be reached at either katja.presnal@skimbaco.com or 845-214-4565.

About PRsarahevans

A public relations and new media consultant at Sevans Strategy, Sarah has worked extensively in the non-for-profit, higher education and healthcare sectors, focusing on media relations, message management, coalition building, deployment strategies and organizational change.

But itâ€™s her personal mission - to engage and employ the use of emerging technologies in all communication.

A self-described â€œsocial media freak,â€ she initiated and moderates #journchat, the top-trending weekly live chat between PR professionals, journalists and bloggers on the microblogging platform, Twitter. She is a guest writer for Mashable, one of the most popular social media blogs in the world, runs her own blog PRsarahevans.com and is a partner on namechk a web tool used to identify and secure brand names across multiple social media platforms. She most recently worked with a local crisis center to raise more than $160,000 in three weeks with the help of social media.

A graduate of Millikin Univeristy in Decatur, Illinois, she is a life-long St. Louis Cardinals fan living in Chicago.

Contacting PRsarahevans

PRsarahevans: , Elgin, IL 60123 US; http://prsarahevans.com; PRsarahevans Newsroom

Press Contact: Sarah Evans; prsarahevans@gmail.com

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