Not Going Old School To Fund New School
Nonprofit Launches Tweetsgiving.org to Raise $10,000 in 48 Hours
11.25.2008 – Epic Change is putting a new face on old fundraising tactics with the newly launched Tweetsgiving campaign. Solely harnessing the power of the popular social media microblogging site Twitter, the nonprofit hopes to raise $10,000 in just 48 hours (contest ends 12 p.m. EST on Thursday, Nov. 27) to fund a classroom in a new public school in Tanzania.
With every $10 donated, individuals who "tweet" a thankful message will have it inscribed on a brick in the new classroom. Only eight hours into the campaign, more than $3,000 have been raised and the search team is ranked as the number three most "tweeted" worldwide.
Stacey Monk, director of Epic Change, is ready to meet her goal. "This has been an incredible experience to see thousands of people writing about what they''re thankful for. Even better is watching hundreds of people donating to a cause they just learned about through Twitter.”
The fundraising strategy leverages the incredibly fast-moving power of Twitter, with the potential to reach the more than three million people who participate daily.
“ I am hopeful that we will exceed our fundraising goals of $10,000 and make a very special Thanksgiving for these schoolchildren in Tanzania," says Monk.
The project is the brainchild of Ms. Monk and Avi Kaplan. They collaborated with web designer Matt Blasi, buzz marketing firm theKbuzz and several key individual Twitter account owners to put together and promote Tweetsgiving.
Contact:
Stacey Monk
Office: 415.630.0631
Cell: 415.630.0631
stacey@epicchange.org
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Epic Change is a 501(c)(3) nonprofit that helps hopeful people in need share their stories to acquire resources that will improve their lives. The organization makes interest-free loans to finance community improvement projects. To facilitate loan repayment and establish sustainable income sources, Epic Change then partners with borrowers to share their stories in ways that raise funds. Founded in 2007 by Stacey Monk, a social entrepreneur, management consultant and graduate of the Heinz School of Public Policy and Management at Carnegie Mellon University and Sanjay Patel, a UCLA grad with nearly 10 years experience in change leadership and project management in the public and private sectors.
- Twitter Pitch
- Solely harnessing the power of social media microblogging, nonprofit hopes to raise $10K in 48 hours for school.
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- Epic Change
- theKbuzz
- Tweetsgiving
- Beth’s Blog -Beth Kanter
- Buzz Marketing Daily - Devin
- Rebecca Krause-Hardie
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