“For me, the holiday season is about giving, giving, GIVING!” said Vivienne, 8. “My lemon-aid stand isn’t a business. I call it a “giveness.” It works like this: I give you dee-licious lemon-aid. You give what's in your heart. I give it to The Mayor’s Fund and Not For Sale. They give people help. Giving is good!”
"And, it doesn't matter how much you give - or that you give at all! Mother Theresa said: 'It's not how much we give but how much love we put into giving.'"
Vivienne’s “stand” started 156 days ago after seeing a photo of two child slaves in Nepal carrying rocks strapped across their heads. She decided to “make a stand” against it and free 500 slaves. Her story has been featured on CBS News, Yahoo News, The Huffington Post, The BBC World News, the season premiere of The Jeff Probst Show and media from the Netherlands to Australia. She has over 100,000 social media followers and has raised over $50,000 for Not For Sale, located in Half Moon Bay, California, whose mission is to re-abolish slavery for the more than 30 million people affected, half of whom are children.
“Slavery can be a dark and overwhelming issue to start a discussion about,” said David Batstone, president and co-founder of Not For Sale. “But when the conversation gets initiated by a sweet 8-year-old like Vivienne, that gives people hope and inspires us all to take action,” he continued.
Live coverage of Vivienne's historic stand will be provided via Twitter, Facebook and YouTube with lemon-aid customers celebrated on Instagram.
A Disney film crew will also be on site filming Vivienne over the two days for an upcoming series on extraordinary children taking extroarindary action. The series airs in March.
“Compassion is not compassion without action,” said Vivienne.
ABOUT #MAKEASTAND! LEMON-AID
After seeing a photo of two child slaves with rocks strapped to their heads in Nepal, 8-year-old Vivienne Harr decided to make a stand against slavery. She would sit at her “lemon-aid” stand each day, rain or shine until she raised enough money to free 500 slaves with Not For Sale, a 501(c)3 organization that fights modern-day slavery. On day #52 of Vivienne’s stand, New York Times columnist Nicholas Kristof broke her story on Twitter, and within days, The New York Daily News, Yahoo News, MSNBC, CBS, BBC World News, The Huffington Post and other media from Hong Kong to Australia covered the story. The moment became a movement. People around the world “made a stand” with Vivienne, who showed that each of us can change the world. Vivienne is bottling her #MAKEASTAND! Lemon-aid, which will be commercially available on the first day of spring: March 21, 2013. One-hundred percent of profits will go to Not For Sale. http://makeastandlemonade.com
ABOUT THE MAYOR’S FUND TO ADVANCE NEW YORK CITY
The Mayor's Fund to Advance New York City is a 501(c)(3) not-for-profit organization, which facilitates innovative public-private partnerships throughout NYC’s five boroughs. The Fund relies on individuals, foundations, and corporations to support public programs in areas including the environment, youth development, financial empowerment, health, volunteerism, and the arts. The City is currently identifying immediate aid needs, including food, water and hygiene supplies, as well as long-term relief and restoration efforts. www.nyc.gov/html/fund/
ABOUT NOT FOR SALE
Not For Sale is a 501(c)(3) organization that works to combat modern slavery around the globe. There are 30 million people enslaved today, a large number being children, and funds raised enable the organization to support individuals out of slavery and into new futures. www.notforsalecampaign.org
• Deborah Schneider, PR & Company, 415.637.3686 / email@example.com
• Eric Harr, Resonate Digital, 415.827.3073 / firstname.lastname@example.org
• Jessica Henry, Not For Sale, 415.794.9049 / email@example.com
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