"THE LITTLE LEMON" IN "THE BIG APPLE": FAMOUS LEMON-AID GIRL TO "MAKE A STAND" IN TIMES SQUARE ON 12-12-12

CELEBRITIES INCLUDING KATY PERRY AND ASHTON KUTCHER TO PROMOTE IN SOCIAL MEDIA

Vivienne Harr, 8, has served her now-famous "lemon-aid" -- she calls it "hope in a cup" -- for 156 days in a row, rain or shine. She has raised over $50,000 and worldwide attention to end child slavery with Not For Sale.
Vivienne Harr, 8, has served her now-famous "lemon-aid" -- she calls it "hope in a cup" -- for 156 days in a row, rain or shine. She has raised over $50,000 and worldwide attention to end child slavery with Not For Sale.
  • Vivienne Harr, 8, has served her now-famous "lemon-aid" -- she calls it "hope in a cup" -- for 156 days in a row, rain or shine. She has raised over $50,000 and worldwide attention to end child slavery with Not For Sale.
    Vivienne Harr, 8, has served her now-famous "lemon-aid" -- she calls it "hope in a cup" -- for 156 days in a row, rain or shine. She has raised over $50,000 and worldwide attention to end child slavery with Not For Sale.
    Vivienne Harr, 8, has served her now-famous "lemon-aid" -- she calls it "hope in a cup" -- for 156 days in a row, rain or shine. She has raised over $50,000 and worldwide attention to end child slavery with Not For Sale.
    Vivienne Harr, 8, has served her now-famous "lemon-aid" -- she calls it "hope in a cup" -- for 156 days in a row, rain or shine. She has raised over $50,000 and worldwide attention to end child slavery with Not For Sale.
  • Vivienne Harr, 8, and World Series Champ Jeremy Affeldt coming together to promote Vivienne's historic "stand" in Times Square on 12-12-12 to end child slavery.
    Vivienne Harr, 8, and World Series Champ Jeremy Affeldt coming together to promote Vivienne's historic "stand" in Times Square on 12-12-12 to end child slavery.
    Vivienne Harr, 8, and World Series Champ Jeremy Affeldt coming together to promote Vivienne's historic "stand" in Times Square on 12-12-12 to end child slavery.
    Vivienne Harr, 8, and World Series Champ Jeremy Affeldt coming together to promote Vivienne's historic "stand" in Times Square on 12-12-12 to end child slavery.
  • Vivienne Harr on the season premiere of the nationally-syndicated talk show: The Jeff Probst Show - September 10, 2012
    Vivienne Harr on the season premiere of the nationally-syndicated talk show: The Jeff Probst Show - September 10, 2012
    Vivienne Harr on the season premiere of the nationally-syndicated talk show: The Jeff Probst Show - September 10, 2012
    Vivienne Harr on the season premiere of the nationally-syndicated talk show: The Jeff Probst Show - September 10, 2012
SAN FRANCISCO, Calif., November 27, 2012/PR Newswire/—Vivienne Harr, the 8-year-old who captured the hearts of people around the world by “making a stand” against child slavery at her lemonade stand for 156 straight days will “make a stand” in the heart of Times Square. She will serve her lemonade to warm the hearts of holiday shoppers and give all money to charity. On December 11 from 7am to 7pm Vivienne will offer her lemon-aid to people who “pay what’s in their hearts.” All funds raised that day will go to The Mayor’s Fund to help victims of Hurricane Sandy. On 12-12-12, Vivienne will raise funds for Not For Sale, a 501(c)3 organization that fights human trafficking around the world. A number of celebrities including pop star Katy Perry and actor Ashton Kutcher will promote Vivienne’s campaign in social media over the two days.

“For me, the holiday season is about giving, giving, GIVING!” said Vivienne, 8. “My lemon-aid stand isn’t a business. I call it a “giveness.” It works like this: I give you dee-licious lemon-aid. You give what's in your heart. I give it to The Mayor’s Fund and Not For Sale. They give people help. Giving is good!”

"And, it doesn't matter how much you give - or that you give at all! Mother Theresa said: 'It's not how much we give but how much love we put into giving.'"

Vivienne’s “stand” started 156 days ago after seeing a photo of two child slaves in Nepal carrying rocks strapped across their heads. She decided to “make a stand” against it and free 500 slaves. Her story has been featured on CBS News, Yahoo News, The Huffington Post, The BBC World News, the season premiere of The Jeff Probst Show and media from the Netherlands to Australia. She has over 100,000 social media followers and has raised over $50,000 for Not For Sale, located in Half Moon Bay, California, whose mission is to re-abolish slavery for the more than 30 million people affected, half of whom are children.

“Slavery can be a dark and overwhelming issue to start a discussion about,” said David Batstone, president and co-founder of Not For Sale. “But when the conversation gets initiated by a sweet 8-year-old like Vivienne, that gives people hope and inspires us all to take action,” he continued.

Live coverage of Vivienne's historic stand will be provided via Twitter, Facebook and YouTube with lemon-aid customers celebrated on Instagram.

A Disney film crew will also be on site filming Vivienne over the two days for an upcoming series on extraordinary children taking extroarindary action. The series airs in March.

“Compassion is not compassion without action,” said Vivienne.

ABOUT #MAKEASTAND! LEMON-AID

After seeing a photo of two child slaves with rocks strapped to their heads in Nepal, 8-year-old Vivienne Harr decided to make a stand against slavery. She would sit at her “lemon-aid” stand each day, rain or shine until she raised enough money to free 500 slaves with Not For Sale, a 501(c)3 organization that fights modern-day slavery. On day #52 of Vivienne’s stand, New York Times columnist Nicholas Kristof broke her story on Twitter, and within days, The New York Daily News, Yahoo News, MSNBC, CBS, BBC World News, The Huffington Post and other media from Hong Kong to Australia covered the story. The moment became a movement. People around the world “made a stand” with Vivienne, who showed that each of us can change the world. Vivienne is bottling her #MAKEASTAND! Lemon-aid, which will be commercially available on the first day of spring: March 21, 2013. One-hundred percent of profits will go to Not For Sale. http://makeastandlemonade.com

ABOUT THE MAYOR’S FUND TO ADVANCE NEW YORK CITY

The Mayor's Fund to Advance New York City is a 501(c)(3) not-for-profit organization, which facilitates innovative public-private partnerships throughout NYC’s five boroughs. The Fund relies on individuals, foundations, and corporations to support public programs in areas including the environment, youth development, financial empowerment, health, volunteerism, and the arts. The City is currently identifying immediate aid needs, including food, water and hygiene supplies, as well as long-term relief and restoration efforts. www.nyc.gov/html/fund/

ABOUT NOT FOR SALE

Not For Sale is a 501(c)(3) organization that works to combat modern slavery around the globe. There are 30 million people enslaved today, a large number being children, and funds raised enable the organization to support individuals out of slavery and into new futures. www.notforsalecampaign.org

MEDIA CONTACTS

• Deborah Schneider, PR & Company, 415.637.3686 / dschneider@prandcompany.com
• Eric Harr, Resonate Digital, 415.827.3073 / eric@resonatesocial.com
• Jessica Henry, Not For Sale, 415.794.9049 / jessica@notforsalecampaign.org

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