Amory Lovins to be Inducted as Founding Member of New Sustainability Hall of Fame

International Society of Sustainability Professionals selects five sustainability pioneers

Snowmass, Colo. - Today, Rocky Mountain Institute (RMI) announced the induction of Co-founder, Chairman and Chief Scientist Amory Lovins as one of five founding members of the International Society of Sustainability Professionals (ISSP) Hall of Fame.

The ISSP Sustainability Hall of Fame is being established as a way to formally recognize individuals who have made significant contributions to the field of sustainability, and to the professionals that serve it.

Earlier this spring, the ISSP Board of Directors selected five industry leaders from a larger group of nominees recommended by ISSP members for the inaugural ISSP Pinnacle Award. Originally designed to honor a single individual each year, the ISSP Board of Directors soon discovered the difficulty in singling out just one of the stellar nominees under consideration for the new award. Therefore, the ISSP board has chosen instead to create the ISSP Sustainability Hall of Fame and honor all five of the nominees as the inaugural members of this distinctive group of professional fellows.

The five founding members of the ISSP Sustainability Hall of Fame are:

Ray Anderson, founder and chairman of Interface, Inc. and one of sustainability's earliest pioneers. After experiencing a "spear in the chest" epiphany over 17 years ago, Ray altered the direction of his petro-intensive company forever. Inspired by his vision, Mission Zero is Interface's promise to eliminate any negative impact its companies may have on the environment by 2020.

Gil Friend, president and CEO of Natural Logic, Inc., a leading sustainability strategy firm. Friend has been a central figure in the sustainability movement for 40 years, and has helped drive the creation of the sustainability consulting arena over the past twenty years. He is the author of The Truth About Green Business, which was ranked as a top "must read" sustainability book in a recent Triple Pundit survey.

Amory B. Lovins, chairman and chief scientist of Rocky Mountain Institute, who has been active at the nexus of energy, resources, security, environment, development, and economy in more than 50 countries for 40 years.

Karl Henrik Robert, a Swedish cancer researcher and founder of The Natural Step framework for sustainable development. In recent years, he has focused his scientific research through the Real Change Program, an international initiative linking university research specialization in real world application using The Natural Step framework.

Bob Willard, a leading expert on quantifying and selling the business case for sustainability. He is a teacher, speaker and author whose books include The Sustainability Advantage, The Next Sustainability Wave and The Sustainability Champion's Guidebook.

All five nominees have been invited to the ISSP Conference 2011, to be held September 22-23 in Portland, Oregon to participate in an induction ceremony. At the conference, each inductee will be will be honored by their peers for their accomplishments in the areas of experience, education, innovation, reach, publication and service to the industry.

"The individuals we have chosen as our founding members for the ISSP Sustainability Hall of Fame are among the giants in the field of sustainability," says Marsha Willard, executive director of ISSP. "Through their accomplishments, they have certainly set a high standard for those who will come after us."

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About Rocky Mountain Institute
Founded in 1982, Rocky Mountain Institute (RMI) is an independent nonprofit organization whose mission is to drive the efficient and restorative use of resources. RMI's work supports a vision of a world thriving, verdant, and secure, for all, for ever. Its strategic focus is to map and drive the business-led transition from fossil fuels to efficiency and renewables. For more information, visit www.rmi.org.

About ISSP
The International Society of Sustainability Professionals (ISSP) is the world's leading professional association for sustainability professionals. ISSP is a member-driven association committed to moving the profession of sustainability forward through building strong networks and communities of practice. Formed in 2007, ISSP boasts more than 500 members from every continent in the world. Members share resources and best practices, and professional development. Webinars, webchats, on-line classes, special reports, resource directories, salary surveys, and a professional competency study are just a sampling of the rich content offered to members. For more information about ISSP, its offerings and the upcoming ISSP Conference, please visit http://sustainabilityprofessionals.org.