They include:
Don Baldwin, Michelin
Kevin Beaty, Eaton Corporation
Tim Dzojko, Kraft Foods
Gary Gaussoin, Silver Eagle Manufacturing Co.
Jon Gustafson, Cascade Sierra Solutions
Shauna McIntyre, Achates Power
CJ Mortimer, UPS Logistics Technologies
Mike O'Connell, Frito-Lay
Mike Ogburn, Energy Enginering
Yves Provencher, FPInnovations
Mike Roeth, ROETH, LLC
Andrew Smith, ATDynamics
Bruce Stockton, Con-way Truckload
Eric Thompson, Cummins Inc.
Bill Van Amburg, CALSTART
Tom Wieringa, Logistics Management Inc.
Mike Simpson, transportation analyst at RMI and one of NACFE’s founders, pointed out that, “the balance of speed and precision with which this Council has advanced is both exciting and a positive sign that we are on the right track.”
NACFE’s board will guide the organization to collect, assess, and circulate information on performance and efficiency benefits to technology developers, fleet owners, and truck drivers. “There is a lack of trustworthy information evaluating different technologies for fleets to make investment decisions,” said Hiroko Kawai, principal of RMI’s MOVE team. “The freight industry, and the trucking industry in particular, have been burned by a snake-oil salesman approach to technology, and it is difficult for end-users of innovative technologies to accelerate market adoption. The same challenges are also shared by producers of technologies; they cannot accelerate the market adoption of their R&D efforts, and it is hard for them to lead the market even when they offer the necessary innovations.”
The formation of NACFE is based upon direct industry requests received during RMI’s Transformational Trucking Charrette (see documents, video, and recorded press call at http://move.rmi.org/transformationaltrucking), at which a diverse group of trucking industry stakeholders met in Denver in April 2009 to discuss barriers to, and opportunities presented by, a doubling of trucking efficiency. The RMI MOVE team’s name stands for “MObility and Vehicle Efficiency.”
Additional information and registration is available at the NACFE’s website, http://www.freightefficiency.org.




