RTT USA, Inc.
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RTT USA and Art Center Explore Everyday Materials in January Podcast
01.12.2009 – The Material Intersections January 2009 podcast coproduced by RTT USA, Inc. (RTT), a leader in realtime 3D visualization software and services for product design and marketing, and Art Center College of Design’s Color, Materials and Trends Exploration Laboratory (CMTEL), will explore the topic of everyday materials re-imagined.
The five-minute podcast led by Michele Hess, director of RTT’s Material & Color Connection, and Marshall Hamachi, CMTEL’s associate director, will focus on giving everyday materials a second life.
“From the organic, to the found, to the common, we will explore the concept of repurposing materials and thinking beyond their original use to create a new life or function for the material,” said Hess. “We want viewers to not think about what the material is in reality, but what it could potentially be. From bubble wrap to packing paper, we’ll examine how everyday materials can be applied to innovative product design.”
The podcasts can be accessed on Art Center’s CMTEL Web site at http://www.accd-cmtel.com/vcmtel_featuredpodcast.html.
Launched in December 2008, the goal of Material Intersections is to connect the tactile and technical worlds in an inspiring format combining thoughtful narrative and rich visuals. The podcasts will explore a different material trend each month. In the future, the podcasts will feature interviews with designers who will provide insight on various materials they use during the design application process.
RTT and Art Center’s coproduction of the material trends podcast showcases the capabilities of RTT’s proprietary software, RTT DeltaGen, and brings visual inspiration to the art and design community.
Upcoming podcast topics include:
Artisanship
Intelligent Materials
Sustainability
Slow Tech
About RTT
RTT USA, Inc. is a leading provider of realtime 3D visualization software and services for product design and marketing. RTT’s software allows clients to visualize products with incredible precision and accuracy using only engineering data. RTT helps designers experience concepts interactively and allows marketing and sales teams to create materials for Web, print and TV before the actual product is available. RTT provides a link between design, engineering, marketing and sales for optimum collaboration and efficiency from product development to purchase. The company’s clients include Adidas, Audi, Chrysler, Ford, General Motors, Lexus, Toyota and Volkswagen.
RTT USA has offices in Pasadena, Calif. and Royal Oak, Mich. Its parent company, Realtime Technology AG, was founded in 1999 and is headquartered in Munich, Germany. It has offices in Stuttgart, Hamburg, Paris, Brussels, Milan, Melbourne, Seoul and Tokyo. The company employs more than 330 people worldwide.
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