New York, NY and Wilton, CT – As shoppers head out to get a jump-start on the holiday shopping season, Ruckus Media Group customers will be able to support St. Jude Children’s Research Hospital® during the eighth annual Thanks and Giving campaign, a holiday campaign that asks shoppers to “Give thanks for the healthy kids in your life, and give to those who are not.”
Beginning Tuesday, November 22 and running over Black Friday and through Cyber Monday, November 28, 2011, Ruckus Media Group will donate to St. Jude 100% of the net proceeds ($1.39) of the company’s entire digital library including the iTunes bestseller MY LITTLE PONY: TWILIGHT SPARKLE, TEACHER FOR A DAY and Moms’ Choice award winner CHUCK AND FRIENDS: FRIENDS FOR THE LONG HAUL, both featuring beloved Hasbro characters; holiday Read-Play-and-Record-Along classics THE NIGHT BEFORE CHRISTMAS and THE VELVETEEN RABBIT, both told by Meryl Streep; among many other interactive storybooks. Customers will be supporting the hospital’s lifesaving mission of finding cures and saving children with cancer and other deadly diseases with every Ruckus Media Group app download, all specially priced at $1.99 during the campaign.
In addition, Ruckus will donate to St. Jude 100% of the net proceeds ($1.39) of the company’s classic Read-Play-and-Record Along Rabbit Ears interactive storybooks from now through the end of the year.
To learn more about the Thanks and Giving campaign and its partners, please visit www.stjude.org or call 1-800-4STJUDE. St. Jude is the nation’s leading pediatric research and treatment center devoted solely to children with cancer and other deadly diseases and the only hospital that covers all of the costs for treatment, travel, food and lodging for each patient and a family member.
To purchase Ruckus’ interactive storybooks for iOS mobile devices and help support this campaign during the holiday season, visit the Ruckus Media Group page at iTunes.
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About Ruckus Media Group:
Ruckus Media Group introduces traditional storytelling for today’s ways of telling stories by creating applications for mobile devices that entertain toddlers to teens from their fingers to their minds, at home or on the road—and invite their imaginations to grow. Launched in September 2010, Ruckus is now home to 17 children’s interactive storybooks, including the iTunes-bestselling MY LITTLE PONY: TWILIGHT SPARKLE, TEACHER FOR A DAY, based on the ever-popular Hasbro toy characters; Parents’ Choice and Mom’s Choice award winners SPOT THE DOT by pop-up legend David A. Carter and CHUCK & FRIENDS: FRIENDS FOR THE LONG HAUL; About.com Readers’ Choice Award Winner and Best App award finalist A PRESENT FOR MILO, written and illustrated by Mike Austin; as well as THE VELVETEEN RABBIT: TOLD BY MERYL STREEP and other Read-Play-and-Record-Along classic animated storybook apps. For a full listing of titles and additional information, see our website and the Ruckus Media Group iTunes page for free lite samples and follow Ruckus on Facebook and Twitter.
About St. Jude Children’s Research Hospital:
St. Jude Children’s Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other life-threatening diseases. The hospital’s research has helped push overall survival rates for childhood cancer from less than 20 percent when the institution opened to almost 80 percent today. It is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children, and no family ever pays St. Jude for care. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.