MINNEAPOLIS, Minn. – Proprietary social media research conducted by Minnesota firms Russell Herder and Ethos Business Law is being featured this week at the World Economic Forum’s annual meeting taking place through January 31 in Davos, Switzerland. The 2010 event entitled “Improve the State of the World: Rethink, Redesign and Rebuild” has drawn an invitation-only participant list of 2,500 chief executives from global leading companies, government representatives from the world’s top 25 economies and fast-growing countries, and presidents of the world’s major universities.
Russell Herder and Ethos Business Law conducted a groundbreaking study with C-suite executives regarding corporate use of social media, as well as on the need for internal policies and training. The firms were contacted last month for permission to share key findings at the global event in a session entitled “The Growing Influence of Social Networks,” which featured the CEOs of LinkedIn, MySpace, Ning and Twitter, among others.
“Corporations need to recognize that the social Web has the potential to become a new mode of production and the new “operating system” of a business,” the Forum reported. “But companies face a crisis of leadership. Too many companies are reticent about incorporating social media into either the organization’s internal process or its customer strategy, viewing social networks instead as a threat to employee productivity, or a source of transparency for which some organizations feel unready.”
Russell Herder and Ethos management have participated in numerous speaking engagements since the original research was released a few months ago. A free copy of the research white paper is available at www.russellherder.com/socialmediaresearch.
About Russell Herder and Ethos Business Law
Russell Herder and Ethos Business Law provide strategy, counsel and executive briefings on social media for corporate clients nationwide. Having served clients for more than 27 years, Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. Ethos Business Law is a leader and innovator in providing responsive legal services to dynamic, progressive companies through business-centric tools.
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Russell Herder and Ethos Business Law conducted a groundbreaking study with C-suite executives regarding corporate use of social media, as well as on the need for internal policies and training. The firms were contacted last month for permission to share key findings at the global event in a session entitled “The Growing Influence of Social Networks,” which featured the CEOs of LinkedIn, MySpace, Ning and Twitter, among others.
“Corporations need to recognize that the social Web has the potential to become a new mode of production and the new “operating system” of a business,” the Forum reported. “But companies face a crisis of leadership. Too many companies are reticent about incorporating social media into either the organization’s internal process or its customer strategy, viewing social networks instead as a threat to employee productivity, or a source of transparency for which some organizations feel unready.”
Russell Herder and Ethos management have participated in numerous speaking engagements since the original research was released a few months ago. A free copy of the research white paper is available at www.russellherder.com/socialmediaresearch.
About Russell Herder and Ethos Business Law
Russell Herder and Ethos Business Law provide strategy, counsel and executive briefings on social media for corporate clients nationwide. Having served clients for more than 27 years, Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. Ethos Business Law is a leader and innovator in providing responsive legal services to dynamic, progressive companies through business-centric tools.
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