“This experience will be sort of an experiment with the two cultures to help bridge the gap between the advertising markets,” said Hom.
The workshops will be held from Nov. 14 to Nov. 21 at the International Convention Center in Shanghai. The event is organized by The One Club, an internationally recognized non-profit organization that fosters creativity in advertising. It is the only Western organization to establish workshops in China. "This is an unparalleled opportunity for collaboration a global scale," said Morrison.
The students will work on branding and social issue campaigns. In groups, the UO students will work with Chinese students on creative briefs for four days and present their work on the final day. The creative briefs will feature clients such as Nokia, Li Ning Company, Ford, World of Warcraft, and China Central Television. Advertising professionals from around the world will judge the groups'' presentations and award the finalists certificates of merit.
This experience will be a tremendous addition to the students'' professional portfolios. Members of previous China Creative Workshop teams have been hired by respected agencies such as Weiden + Kennedy and Ogilvy.
The students have created a blog for the experience called “Ducks in China,” where they will post their thoughts, stories and ideas during the week of their stay.