TORRANCE, Calif. -- Scion announced today the upcoming arrival of the 2012 tC Release Series 7.0 (tC RS 7.0). Available at dealer showrooms this summer, it marks first limited edition release series for the second generation sports coupe.. The launch of the Scion tC RS 7.0 will be coupled with a new advertising campaign, starring a very lighthearted Zeus. Perched on his Mount Olympus throne, Zeus describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features. See the :30 spot by visiting: http://www.youtube.com/watch?v=Sa1XbhJDN8k
In addition, six viral videos will be released today as part of a viral social media campaign. Also starring Zeus, these comedic behind the scenes vignettes show viewers a side of Zeus that makes him more the God of Awkward than the God of Awesome. See all six of the behind the scenes videos at the links below. These videos will also be hosted on Scion’s new Brand Channel on YouTube, featuring a new easy-to-navigate video carousel.
The tC RS 7.0 campaign marks a new direction for Scion’s product marketing. Past campaigns have focused on urban, cool, or cutting-edge themes set to a darker tone. This series is more lighthearted, making it the first time Scion has taken a comedic route to increase awareness of a new model.
Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer’s suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively (The MSRP does not include a delivery, processing and handling fee of $720).
FOR MORE INFORMATION ABOUT THE SCION tC RELEASE SERIES 7.0 VISIT:
http://www.scion.com/tcrs
TO VISIT SCION’S BRAND CHANNEL ON YOUTUBE VISIT:
http://www.youtube.com/scion
WATCH THE SCION tC RELEASE SERIES 7.0 COMMERCIAL SPOTS:
Version 1 - http://www.youtube.com/watch?v=Sa1XbhJDN8k
Version 2 - http://www.youtube.com/watch?v=IawMRO8Uouk
Director’s Cut - http://www.youtube.com/watch?v=Hyju4tW6W5c
WATCH THE ‘ON THE SET WITH ZEUS’ VIRAL VIDEOS:
Part I - http://www.youtube.com/watch?v=i57Wmx0vESE
Part II - http://www.youtube.com/watch?v=VB-5r-SayA4
Part III - http://www.youtube.com/watch?v=bx2oxaFVuvo
Part IV - http://www.youtube.com/watch?v=3d2Hf1f55Mc
Part V - http://www.youtube.com/watch?v=8qqwcFbD1YE
Part VI - http://www.youtube.com/watch?v=tiImkPq2h_I
FOR MORE INFORMATION ABOUT SCION VISIT:
http://www.scion.com/
About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Press Contacts:
Johnathan Melehan
Beyond Marketing Group
Johnathan@beyondmg.com
(949) 660-7972
Craig Taguchi
Scion Public Relations
Craig_Taguchi@Scion.com
(310) 468-3282
In addition, six viral videos will be released today as part of a viral social media campaign. Also starring Zeus, these comedic behind the scenes vignettes show viewers a side of Zeus that makes him more the God of Awkward than the God of Awesome. See all six of the behind the scenes videos at the links below. These videos will also be hosted on Scion’s new Brand Channel on YouTube, featuring a new easy-to-navigate video carousel.
The tC RS 7.0 campaign marks a new direction for Scion’s product marketing. Past campaigns have focused on urban, cool, or cutting-edge themes set to a darker tone. This series is more lighthearted, making it the first time Scion has taken a comedic route to increase awareness of a new model.
Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer’s suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively (The MSRP does not include a delivery, processing and handling fee of $720).
FOR MORE INFORMATION ABOUT THE SCION tC RELEASE SERIES 7.0 VISIT:
http://www.scion.com/tcrs
TO VISIT SCION’S BRAND CHANNEL ON YOUTUBE VISIT:
http://www.youtube.com/scion
WATCH THE SCION tC RELEASE SERIES 7.0 COMMERCIAL SPOTS:
Version 1 - http://www.youtube.com/watch?v=Sa1XbhJDN8k
Version 2 - http://www.youtube.com/watch?v=IawMRO8Uouk
Director’s Cut - http://www.youtube.com/watch?v=Hyju4tW6W5c
WATCH THE ‘ON THE SET WITH ZEUS’ VIRAL VIDEOS:
Part I - http://www.youtube.com/watch?v=i57Wmx0vESE
Part II - http://www.youtube.com/watch?v=VB-5r-SayA4
Part III - http://www.youtube.com/watch?v=bx2oxaFVuvo
Part IV - http://www.youtube.com/watch?v=3d2Hf1f55Mc
Part V - http://www.youtube.com/watch?v=8qqwcFbD1YE
Part VI - http://www.youtube.com/watch?v=tiImkPq2h_I
FOR MORE INFORMATION ABOUT SCION VISIT:
http://www.scion.com/
About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Press Contacts:
Johnathan Melehan
Beyond Marketing Group
Johnathan@beyondmg.com
(949) 660-7972
Craig Taguchi
Scion Public Relations
Craig_Taguchi@Scion.com
(310) 468-3282