SCION A/V REMIX: ROY DAVIS JR. FEAT BEAR WHO? “ROCK LIGHTS”

DIGITAL RELEASE ON JUNE 29th INCLUDES REMIXES BY TREASURE FINGERS, JUNIOR SANCHEZ, MIGHTY MOUSE, AND BRYAN JONES

One of Chicago’s most influential house music producers of all time, Roy Davis Jr. has pioneered the direction of electronic music for nearly two decades. Available at all major digital retailers on June 29th, “Rock Lights”, featuring vocalist Bear Who? is his second contribution to the Scion A/V Remix project following last year’s “I Have a Vision” release. Along with the soulful original cut by Davis, “Rock Lights” includes 4 undeniably danceable remixes from Treasure Fingers, Junior Sanchez, Mighty Mouse, and Bryan Jones, showcasing the broad range of influence that Roy Davis Jr. has contributed to his peers and emerging contemporary producers throughout the world.

Laying the groundwork for the arsenal of heavy-hitting producers onboard to remix “Rock Lights”, Davis’s title track is complemented by current electro-influenced artists Treasure Fingers and Mighty Mouse. Each providing their own unique take on the track, Atlanta’s Treasure Fingers makes “Rock Lights” his own uplifting peak-hour dancefloor killer, with the London-based duo Mighty Mouse adding their lush, disco-heavy touch. Tapping fellow Chicagoans and dance music mainstays in their own right, Bryan Jones takes “Rock Lights” back to the jacking Chicago house of yesteryear, while Junior Sanchez’s brilliant Latin-infused thriller of a remix brings “Rock Lights” to its highest points.

In its continual effort to show support for the arts, Scion covers all production, licensing and distribution costs for the A/V projects, and all proceeds go directly back to the label and artists involved.


Scion A/V Remix: Roy Davis Jr. (feat Bear Who?) “Rock Lights” Tracklisting:
1. Rock Lights (Treasure Fingers Remix)
2. Rock Lights (Junior Sanchez Remix)
3. Rock Lights (Mighty Mouse Remix)
4. Rock Lights (Bryan Jones Remix)
5. Rock Lights

Scion A/V Remix: Roy Davis Jr. is also available for streaming on Scion’s new lifestyle portal, ScionAV.com and via the Scion AV Radio App for the iPhone © And iPod Touch ©.

The promotional video trailer for the project can be viewed here:
http://www.scionav.com/music/scionavremix/index.html#general3,14020641

About Scion:

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

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Press Contacts:
Brendan Telzrow
Biz 3 Publicity
(773) 342-3331
brendan@biz3.net

Craig Taguchi
Scion Public Relations
(310) 468-3282
craig_taguchi@scion.com