Scion A/V will release a new 5 track digital EP from one of Detroit’s most legendary underground house and techno producers - Omar-S. Scion A/V Presents: Omar S - High School Graffiti, the anticipated new music will be available as a free download at scionav.com on August 9th. A new video will be ready by the fall.
Omar-S (Alex Omar Smith) first emerged on the Detroit dance scene in 2003, moving right into the hallowed underground techno/house world as an instant luminary, prolifically releasing tracks and LPs on his homegrown FXHE label. On High School Graffiti, the producer brings this distinctive sound he’s cultivated over the years, a shifting landscape of old school synths and drum machines with emotional highs and lows that vary from both menacing to uplifting.
The release of High School Graffiti also represents a continuation of the ongoing creative rapport between Scion A/V and Omar-S. Last year, Scion A/V, Juan Atkins and Omar-S teamed up for a free Detroit techno dance party at the Roxy in Los Angeles; the Scion A/V website is also home to exclusive content from the producer.
“Scion A/V has a steady passion for bringing unique genres of music together with people in creative spaces,” says Jeri Yoshizu, manager of sales promotions for Scion. “Omar-S is an artist we believe has this ability to unite and we’re excited to bring fans his newest project. “
When Omar-S joined the ranks of fellow Detroit natives Moodymann and Theo Parrish in 2003, he built a cult following with his funky productions made with analog gear. Most of his out put has been on vinyl, pressed in small quantities with trademark-handwritten label on his own FXHE Records. Omar-S continues his streak of dark, mind-expanding, form-busting dance floor voodoo in High School Graffiti. Each song is a city within in a city as gritty and spirited as his beloved 313. For more information on Omar-S, visit http://www.omarsdetroit.us/.
About Scion A/V:
Scion A/V is a creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming. Scion A/V has created and championed projects for over 100 underground musical artists, supported tours and special events, created film documentaries, curated art installations, and produces a collection of ‘zines. Additionally, Scion A/V executes the annual Scion Music (less) Conference and operates 17 broadband radio stations via Scion A/V Streaming Radio. For more information, visit www.scionav.com.
About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Press Contacts:
Johnathan Melehan
Beyond Marketing Group
(949) 660-7972
Johnathan@beyondmg.com
Caroline Bubnis
The Door
(646) 340-1769
Caroline@thedooronline.com
Craig Taguchi
Scion Public Relations
(310) 468-3282
Craig_Taguchi@Scion.com
Omar-S (Alex Omar Smith) first emerged on the Detroit dance scene in 2003, moving right into the hallowed underground techno/house world as an instant luminary, prolifically releasing tracks and LPs on his homegrown FXHE label. On High School Graffiti, the producer brings this distinctive sound he’s cultivated over the years, a shifting landscape of old school synths and drum machines with emotional highs and lows that vary from both menacing to uplifting.
The release of High School Graffiti also represents a continuation of the ongoing creative rapport between Scion A/V and Omar-S. Last year, Scion A/V, Juan Atkins and Omar-S teamed up for a free Detroit techno dance party at the Roxy in Los Angeles; the Scion A/V website is also home to exclusive content from the producer.
“Scion A/V has a steady passion for bringing unique genres of music together with people in creative spaces,” says Jeri Yoshizu, manager of sales promotions for Scion. “Omar-S is an artist we believe has this ability to unite and we’re excited to bring fans his newest project. “
When Omar-S joined the ranks of fellow Detroit natives Moodymann and Theo Parrish in 2003, he built a cult following with his funky productions made with analog gear. Most of his out put has been on vinyl, pressed in small quantities with trademark-handwritten label on his own FXHE Records. Omar-S continues his streak of dark, mind-expanding, form-busting dance floor voodoo in High School Graffiti. Each song is a city within in a city as gritty and spirited as his beloved 313. For more information on Omar-S, visit http://www.omarsdetroit.us/.
About Scion A/V:
Scion A/V is a creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming. Scion A/V has created and championed projects for over 100 underground musical artists, supported tours and special events, created film documentaries, curated art installations, and produces a collection of ‘zines. Additionally, Scion A/V executes the annual Scion Music (less) Conference and operates 17 broadband radio stations via Scion A/V Streaming Radio. For more information, visit www.scionav.com.
About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Press Contacts:
Johnathan Melehan
Beyond Marketing Group
(949) 660-7972
Johnathan@beyondmg.com
Caroline Bubnis
The Door
(646) 340-1769
Caroline@thedooronline.com
Craig Taguchi
Scion Public Relations
(310) 468-3282
Craig_Taguchi@Scion.com