SCION A/V TO RELEASE DEBUT EP FROM BIG FREEDIA

NEW ORLEANS QUEEN DIVA DELIVERS 5 TRACKS OF BRAZEN BOUNCE FOR FIRST NATIONAL RELEASE

"Big Freedia can sing like a beast, twice attacking extensive flows and strong acapellas"
- THE FADER

"The energy brought to, and generated by, these songs is astounding." - NY TIMES MAGAZINE

Big Freedia, the reigning queen of the rich New Orleans Bounce music scene, is releasing her debut EP on the intrepid Scion A/V label. Slated for a March 30th release, the EP will mark a turning point in the relatively marginalized yet staunchly creative Bounce community. Proponents of the genre are an accurate representation of the diverse NOLA populace at large: rich, poor, famous, unheard of, stark and serious or tongue-in-cheek. Big Freedia occupies a unique place within its strata, somewhere between Lil Wayne and Lady Unique. Scion A/V Presents: Big Freedia has the potential to push the genre onto a national stage and into the collective music consciousness where it belongs; New Orleans will be heard.

Produced largely by local staple BlaqNmilD, Scion A/V Presents Big Freedia is Bounce at its best- bass driven, unrelenting, catchy and fun- quick to prompt sweaty after-parties and dance-floor freak-outs. From the penetrating stabs of opener "Almost Famous" and the ominous follow-up "Excuse" to later cuts like the radio-ready "Let It Go Nah" and "Look At Her", Freedia mines the bounce sound to produce sonic gems glimmering with staccato snares, 808 subs and frenzied vocals that threaten an impending club riot.

In its continual effort to show support for the arts, Scion covers all production, licensing and distribution costs for the A/V projects and all proceeds go directly back to the label and artists involved. "I think Scion could become the new model for corporate partnerships. We have a proactive approach to content development around a brand and product, and feel that young people are genuinely receptive to what we're doing" says Jeri Yoshizu, manager of sales promotions for Scion.


WATCH THE VIDEO FOR "Y'ALL GET BACK NOW" HERE:
http://vimeo.com/21088097

STREAM OR DOWNLOAD SCION A/V PRESENTS: BIG FREEDIA HERE:
http://soundcloud.com/scionav/sets/scion-a-v-presents-big/

SCION A/V PRESENTS: BIG FREEDIA TRACKLISTING
1. Almost Famous
2. Excuse
3. It's A Shame (Crazy Big Dunkey)
4. Let It Go Nah
5. Look At Her


FOR MORE INFORMATION ABOUT BIG FREEDIA, GO HERE:
http://bigfreedia.com/

FOR MORE INFORMATION ABOUT SCION A/V GO HERE:
http://www.scionav.com/


About Scion:

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

Press Contacts:

Clayton Blaha
Biz 3 Publicity
(773) 342-3331
clayton@biz3.net

Craig Taguchi
Scion Public Relations
(310) 468-3282
craig_taguchi@scion.com