Second Wind Presents Two New Desktop Learning Sessions
Marketing in Your Pocket: Mobile Marketing and Apps
09.30.2009 – Wyomissing, PA - The mobile phone may fit nicely into one’s pocket, but mobile marketing's opportunities reach much farther. Second Wind, a leading provider of information and guidance to advertising agencies, has produced two new Desktop Learning sessions on Mobile Marketing and Mobile Apps to help advertising agencies leverage the fast-growing mobile channel, a.k.a. “The Third Screen.” Your next marketing plan may already be in your pocket!
Remember when a phone was just for phone calls? Today’s mobile phones give us the ability to text, go online, view video, locate the nearest restaurant or gas station and find out what our friends are up to. We can Tweet, post pictures on Flickr and even make purchases using our mobile phones. Mobile phones have become “essential” technology, and are now cited by consumers as “media I can least do without.”
More than 160 million people in the U.S. are on a text plan, and the average age of people who text has risen from 19 to 38. Approximately 54.5 million people go online from their mobile phones on a regular basis. Social networking has also gone mobile: comScore reported that in January 2009 alone, more than 27 million people accessed a social networking site from their mobile phones.
What does Mobile Marketing mean to you? Is it SMS text coupons and mobile banner ads? Is it mobile websites, iPhone applications and location-based marketing? Actually, it’s all of these. Mobile campaigns are multi-layered viable tactics that ad agencies should be considering for their clients.
MOBILE MARKETING – October 15, 2009, 2 PM Eastern
Remember when cell phones were attached to your car and larger than your house phone? We all know mobile phones have come a long way; SMS text, email, mobile websites, GPS – who would have guessed that we would use our mobile phones for anything other than talking with someone? In this webinar, we discuss methods of mobile marketing, review case studies showing how innovative companies are using mobile marketing to reach their audiences, and dream a little about how agencies can help clients incorporate mobile marketing as an effective tactic in their marketing campaigns.
MOBILE APPS – October 22, 2009, 2 PM Eastern
In April 2009, only nine months after launch, Apple’s App Store delivered its 1 billionth download. Now, less than six months later, Apple has reached yet another milestone – 2 billion downloads. Apple's app store currently features more than 75,000 unique apps built by thousands of developers. And with companies such as Blackberry, Google and Microsoft developing app stores of their own, there is no doubt that apps are here to stay in a major way. There is little doubt that the advent of the smartphone has permanently changed the way people use and interact with their phones, opening new and exciting doors for marketers and advertisers.
In this webinar, we discuss the rapid rise of “apps” and the role of agencies in creating apps for clients. We’ll also cover successfully integrating apps within a larger traditional marketing effort, and the need for apps to be functional, useful and practical.
Second Wind webinars make sense! No travel is necessary–learn right from your desktop. These information packed webinars are free for Second Wind members! Non-members price is $149 with a special 10% discount for those who purchase both webinars! Don't let your agency fall behind, Register Now!
Whether your agency taps into one aspect of mobile marketing or many, endless opportunities exist for your agency and your clients on the third screen.
* If you plan to attend the live presentations of Mobile Marketing and Apps sign up soon, space is limited to 100 attendees.
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- New Second Wind training series on how ad agencies can help clients use mobile marketing, Oct. 15 and 22, 2009.
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- Marketing in Your Pocket: Mobile
October 15, 2009 2:00 PM Eastern
- Mobile webinar will cover methods, best practices, case studies and coming attractions.
- Marketing in Your Pocket: Apps
October 22, 2009 2:00 PM Eastern
- Apps webinar will cover the rise of apps, what makes a great app, app creation for clients and campaign integration.
- Cost Per session: Free for Second Wind Members, $149 for Non-members. Plus non-members can take advantage of a 10% discount by registering for both sessions!
- Marketing in Your Pocket: Mobile
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