Wyomissing, PA, April 16, 2010 – Leading advertising industry trainer Second Wind, in partnership with Goodway Group, is offering a new webinar, “Planning Your First True Online Campaign,” on Wednesday, April 28, 2010. This webinar continues the Second Wind training series, “Doing Digital Media Right.”
Many businesses are considering, or actively implementing online campaigns as a cost effective alternative to print or other traditional media-based campaigns. Creating, designing, and managing an online campaign is now a key skill set for every agency, and becoming more important with each passing year.
“Online campaigns offer clients a wide array of benefits,” said Laurie Mikes, Second Wind COO. “These campaigns are easily targeted to specific consumer groups, allowing clients to reach their customers where they live. Other benefits of online campaigns are increased ease of tracking and measurement, and, of course, lower cost.”
This session will be presented by Jay Friedman, COO of Marketplace Partner Goodway Group. Mr. Friedman has extensive experience in digital media and running integrated media campaigns. The session will be broadcast live via Internet at 2:00 p.m. Eastern Time, and facilitated through ReadyTalk, a Second Wind Marketplace Partner.
“In this webinar, Jay will discuss how to mount a comprehensive campaign, from planning to search strategies, and landing pages to traffic measurement,” said Mikes. “This webinar offers a true, step-by-step walkthrough, and even agencies that have run multiple online campaigns are sure to learn something new.”
Second Wind webinars are offered free to Second Wind members; the cost to non-members is $149.00. Webinars offer on-demand training right at your desktop, and are an excellent way to create “lunch and learn” sessions for advertising agency employees. Archived webinars may also be purchased through the Second Wind Webinars Library.
Second Wind is in its 21st year as a member-based organization allowing more than 900 midsize and smaller ad agencies and marketing firms to share their business knowledge and marketing expertise. Second Wind is one of the world’s leading trainers of advertising professionals and sells training materials and publications through its online store at www.secondwindonline.com. In addition to webinars, seminars and workshop opportunities, members of Second Wind benefit from daily access to critically needed business resources and creative information programs. A major resource is Second Wind Online, with its high-powered, data-rich Knowledge Base, and a popular members-only Forum.
For more details on Second Wind Webinars or other Second Wind offerings, call 610-374-9093, email info@secondwindonline.com; or visit Second Wind Online.
# # #
Second Wind Contact: Laurie Mikes
laurie@secondwindonline.com
Second Wind Ltd.
P.O. Box 6284, 1424 Penn Avenue
Wyomissing, PA 19610-0284
610-374-9093
Second Wind Online
Find Second Wind on Facebook
Follow Us on Twitter
Second Wind RSS
Many businesses are considering, or actively implementing online campaigns as a cost effective alternative to print or other traditional media-based campaigns. Creating, designing, and managing an online campaign is now a key skill set for every agency, and becoming more important with each passing year.
“Online campaigns offer clients a wide array of benefits,” said Laurie Mikes, Second Wind COO. “These campaigns are easily targeted to specific consumer groups, allowing clients to reach their customers where they live. Other benefits of online campaigns are increased ease of tracking and measurement, and, of course, lower cost.”
This session will be presented by Jay Friedman, COO of Marketplace Partner Goodway Group. Mr. Friedman has extensive experience in digital media and running integrated media campaigns. The session will be broadcast live via Internet at 2:00 p.m. Eastern Time, and facilitated through ReadyTalk, a Second Wind Marketplace Partner.
“In this webinar, Jay will discuss how to mount a comprehensive campaign, from planning to search strategies, and landing pages to traffic measurement,” said Mikes. “This webinar offers a true, step-by-step walkthrough, and even agencies that have run multiple online campaigns are sure to learn something new.”
Second Wind webinars are offered free to Second Wind members; the cost to non-members is $149.00. Webinars offer on-demand training right at your desktop, and are an excellent way to create “lunch and learn” sessions for advertising agency employees. Archived webinars may also be purchased through the Second Wind Webinars Library.
Second Wind is in its 21st year as a member-based organization allowing more than 900 midsize and smaller ad agencies and marketing firms to share their business knowledge and marketing expertise. Second Wind is one of the world’s leading trainers of advertising professionals and sells training materials and publications through its online store at www.secondwindonline.com. In addition to webinars, seminars and workshop opportunities, members of Second Wind benefit from daily access to critically needed business resources and creative information programs. A major resource is Second Wind Online, with its high-powered, data-rich Knowledge Base, and a popular members-only Forum.
For more details on Second Wind Webinars or other Second Wind offerings, call 610-374-9093, email info@secondwindonline.com; or visit Second Wind Online.
# # #
Second Wind Contact: Laurie Mikes
laurie@secondwindonline.com
Second Wind Ltd.
P.O. Box 6284, 1424 Penn Avenue
Wyomissing, PA 19610-0284
610-374-9093
Second Wind Online
Find Second Wind on Facebook
Follow Us on Twitter
Second Wind RSS