Wyomissing, PA – Second Wind, the leading trainer of advertising agency professionals worldwide, announced two major US seminar events for Fall 2011: The Agency Traffic, Daily Workflow, Operations and Financial Seminar in September, and a newly scheduled Certified Account Executive College: 2-Day Concentrated Course in October. Certified AE College has been added by popular demand after the spring session of the three-day workshop was completely filled.
A powerful information and business resource for smaller and midsize advertising, design, PR, interactive and marketing firms, Second Wind annually offers certified training for employee growth and development, as well as online training at the University of Advertising, on-demand Desktop Learning and training materials in the Second Wind Online Publications store. Second Wind introduced its Certified Seminar Programs in 2005, incorporating expertise gained in training more than 15,000 agency people over 22 years.
The Agency Traffic, Daily Workflow, Operations and Financial Seminar, Chicago, IL, September 20 and 21, 2011. This workshop offers two jam-packed days of trade secrets on margins; markups; maximizing time billings; capturing lost hours; monthly executive reports; P&L statements; improving cash flow; agency compensation strategies and writing great client contracts. We’ll also cover workflow management, estimating, working with vendors and client billing methods. This advanced level course is for agency bookkeepers, controllers, traffic managers, production managers, operations managers, owners and CFOs. This workshop also will be held at the University of Chicago’s Booth School of Business Gleacher Center.
The Certified Account Executive College: 2-Day Concentrated Course, Chicago, IL, October 12 and 13, 2011. This special 2-day version of Second Wind’s most popular certified training includes “A Complete Guide to Account Service,” on Wednesday, October 12; “Account Planning and Strategic Planning for Smaller Agencies,” on Thursday, October 13; and a compressed Thursday presentation of “Writing Winning Proposals, Giving Winning Pitches.” Participants attending this 2-day workshop have the opportunity to become a Second Wind Certified Agency Account Manager (CAAM). The college is being held at the Gleacher Center, and is recommended for agency owners, account supervisors and executives, and new business developers.
Daily seminar sessions run from 8 a.m. to 5 p.m. Second Wind members and non-members are invited to attend. Two-day fees for The Agency Traffic, Daily Workflow, Operations and Financial Seminar are $875 for members and $1,095 for non-members. Special two-day fees for the concentrated Certified Account Executive College course are $1,150 for members and $1,475 for non-members. Vouchers and other discounts may apply for Second Wind members.
Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users “BE better.” Major resources are Second Wind Online, with its data-rich Knowledge Base, and the popular members-only Forums. Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally.
For the latest information on Second Wind membership, to learn more about University of Advertising online training, or to register for on-site seminars, visit Second Wind Online, email seminars@secondwindonline.com, or call 610-374-9093.
# # #
Second Wind Contact: Laurie Mikes
laurie@secondwindonline.com
Second Wind Ltd.
P.O. Box 6284, 1424 Penn Avenue
Wyomissing, PA 19610-0284
610-374-9093
Second Wind Online
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A powerful information and business resource for smaller and midsize advertising, design, PR, interactive and marketing firms, Second Wind annually offers certified training for employee growth and development, as well as online training at the University of Advertising, on-demand Desktop Learning and training materials in the Second Wind Online Publications store. Second Wind introduced its Certified Seminar Programs in 2005, incorporating expertise gained in training more than 15,000 agency people over 22 years.
The Agency Traffic, Daily Workflow, Operations and Financial Seminar, Chicago, IL, September 20 and 21, 2011. This workshop offers two jam-packed days of trade secrets on margins; markups; maximizing time billings; capturing lost hours; monthly executive reports; P&L statements; improving cash flow; agency compensation strategies and writing great client contracts. We’ll also cover workflow management, estimating, working with vendors and client billing methods. This advanced level course is for agency bookkeepers, controllers, traffic managers, production managers, operations managers, owners and CFOs. This workshop also will be held at the University of Chicago’s Booth School of Business Gleacher Center.
The Certified Account Executive College: 2-Day Concentrated Course, Chicago, IL, October 12 and 13, 2011. This special 2-day version of Second Wind’s most popular certified training includes “A Complete Guide to Account Service,” on Wednesday, October 12; “Account Planning and Strategic Planning for Smaller Agencies,” on Thursday, October 13; and a compressed Thursday presentation of “Writing Winning Proposals, Giving Winning Pitches.” Participants attending this 2-day workshop have the opportunity to become a Second Wind Certified Agency Account Manager (CAAM). The college is being held at the Gleacher Center, and is recommended for agency owners, account supervisors and executives, and new business developers.
Daily seminar sessions run from 8 a.m. to 5 p.m. Second Wind members and non-members are invited to attend. Two-day fees for The Agency Traffic, Daily Workflow, Operations and Financial Seminar are $875 for members and $1,095 for non-members. Special two-day fees for the concentrated Certified Account Executive College course are $1,150 for members and $1,475 for non-members. Vouchers and other discounts may apply for Second Wind members.
Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users “BE better.” Major resources are Second Wind Online, with its data-rich Knowledge Base, and the popular members-only Forums. Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally.
For the latest information on Second Wind membership, to learn more about University of Advertising online training, or to register for on-site seminars, visit Second Wind Online, email seminars@secondwindonline.com, or call 610-374-9093.
# # #
Second Wind Contact: Laurie Mikes
laurie@secondwindonline.com
Second Wind Ltd.
P.O. Box 6284, 1424 Penn Avenue
Wyomissing, PA 19610-0284
610-374-9093
Second Wind Online
RSS
What's Working at Small to Mid-size Ad Agencies