Wyomissing, PA – Leading advertising industry trainer Second Wind is offering two new industry webinars in May 2010. The first is “How to Successfully Position Your Agency,” on Wednesday, May 19, 2010. They’ll follow with “Moving Prospects to Say, ‘Tell Me More’,” on Tuesday, May 25, 2020. The webinars are part of the Second Wind training series, “New Business Power-Up.”
“We looked for topics that can make or break an advertising agency’s success in pursuing new business,” said Second Wind COO Laurie Mikes. “Too many agencies position themselves as generalists, and lose all competitive advantage with prospects seeking specific strategic partners. We also see many agencies struggling with moving beyond that first meeting with a new business prospect.”
Second Wind enlisted the help of two Second Wind MarketPlace partners for these topical webinars. Mary-Lynn Bellamy-Willms, CEO of FunctionFox Systems Inc. and Suburbia Advertising Ltd., will present the positioning webinar. The new business webinar will be presented by lead generation consultant Larry Hunter of Hunter New Business Development.
“Most agencies can appreciate the logic and reasons behind positioning their firms as ‘specialists.’ You can make more money and attract clients from outside of your geographic region. So, why don’t more do it?” asks Bellamy-Willms. “Many agency principals fear that if they have a narrow focus, they will lose clients and opportunities. In fact, the opposite is true. We’ll discuss making the transition, from evaluating your areas of specialization to leveraging your new positioning.”
Hunter addresses a related topic—the need for agencies to become better at selling their value to prospects.
“Corporate defense shields are on full power. Marketing executives are struggling just to keep up, are worried about their jobs and are dodging outreach from more marketing firms than you can imagine, said Hunter. “If your agency is having difficulty getting prospects to pay attention to you, chances are you are doing a poor job of articulating your firm’s value. In our session, we’ll discuss what prospects value most; where to find the real value in your firm; and, how to most effectively articulate your value to fuel lead generation and win business.”
Second Wind webinars are offered free to Second Wind members; the cost to non-members is $99.00. Webinars offer on-demand training right at your desktop, and are an excellent way to create “lunch and learn” sessions for advertising agency employees. Advance registration is required. Archived webinars may also be purchased through the Second Wind Webinars Library.
Second Wind is in its 21st year as a member-based organization allowing more than 900 midsize and smaller ad agencies and marketing firms to share their business knowledge and marketing expertise. Second Wind is one of the world’s leading trainers of advertising professionals and sells training materials and publications through its online store at www.secondwindonline.com. In addition to webinars, seminars and workshop opportunities, members of Second Wind benefit from daily access to critically needed business resources and creative information programs. A major resource is Second Wind Online, with its high-powered, data-rich Knowledge Base, and a popular members-only Forum.
For more details on Second Wind Webinars or other Second Wind offerings, call 610-374-9093, email info@secondwindonline.com; or visit Second Wind Online.
# # #
Second Wind Contact: Laurie Mikes
laurie@secondwindonline.com
Second Wind Ltd.
P.O. Box 6284, 1424 Penn Avenue
Wyomissing, PA 19610-0284
610-374-9093
Second Wind Online
Find Second Wind on Facebook
Follow Us on Twitter
Second Wind RSS
“We looked for topics that can make or break an advertising agency’s success in pursuing new business,” said Second Wind COO Laurie Mikes. “Too many agencies position themselves as generalists, and lose all competitive advantage with prospects seeking specific strategic partners. We also see many agencies struggling with moving beyond that first meeting with a new business prospect.”
Second Wind enlisted the help of two Second Wind MarketPlace partners for these topical webinars. Mary-Lynn Bellamy-Willms, CEO of FunctionFox Systems Inc. and Suburbia Advertising Ltd., will present the positioning webinar. The new business webinar will be presented by lead generation consultant Larry Hunter of Hunter New Business Development.
“Most agencies can appreciate the logic and reasons behind positioning their firms as ‘specialists.’ You can make more money and attract clients from outside of your geographic region. So, why don’t more do it?” asks Bellamy-Willms. “Many agency principals fear that if they have a narrow focus, they will lose clients and opportunities. In fact, the opposite is true. We’ll discuss making the transition, from evaluating your areas of specialization to leveraging your new positioning.”
Hunter addresses a related topic—the need for agencies to become better at selling their value to prospects.
“Corporate defense shields are on full power. Marketing executives are struggling just to keep up, are worried about their jobs and are dodging outreach from more marketing firms than you can imagine, said Hunter. “If your agency is having difficulty getting prospects to pay attention to you, chances are you are doing a poor job of articulating your firm’s value. In our session, we’ll discuss what prospects value most; where to find the real value in your firm; and, how to most effectively articulate your value to fuel lead generation and win business.”
Second Wind webinars are offered free to Second Wind members; the cost to non-members is $99.00. Webinars offer on-demand training right at your desktop, and are an excellent way to create “lunch and learn” sessions for advertising agency employees. Advance registration is required. Archived webinars may also be purchased through the Second Wind Webinars Library.
Second Wind is in its 21st year as a member-based organization allowing more than 900 midsize and smaller ad agencies and marketing firms to share their business knowledge and marketing expertise. Second Wind is one of the world’s leading trainers of advertising professionals and sells training materials and publications through its online store at www.secondwindonline.com. In addition to webinars, seminars and workshop opportunities, members of Second Wind benefit from daily access to critically needed business resources and creative information programs. A major resource is Second Wind Online, with its high-powered, data-rich Knowledge Base, and a popular members-only Forum.
For more details on Second Wind Webinars or other Second Wind offerings, call 610-374-9093, email info@secondwindonline.com; or visit Second Wind Online.
# # #
Second Wind Contact: Laurie Mikes
laurie@secondwindonline.com
Second Wind Ltd.
P.O. Box 6284, 1424 Penn Avenue
Wyomissing, PA 19610-0284
610-374-9093
Second Wind Online
Find Second Wind on Facebook
Follow Us on Twitter
Second Wind RSS