Woodland Hills, CA – SignOfLabor.com announces the launch of “A fun baby shower gift with a purpose!” during Pregnancy Awareness Month.
The brainchild of California-based photographer, Ingrid Franz Moriarty, SIGN OF LABOR EXPECTING™ car decals and SIGN OF LABOR IN LABOR™ car flags are clever, yet meaningful keepsakes that celebrate the experience of pregnancy and birth while raising awareness that expectant woman are traveling on our nation’s roadways everyday with precious cargo.
Ingrid, who has had her pregnancy photographs featured in multiple editions of Fit Pregnancy Magazine, explains how the concept developed from her real-life experiences:
“As an expectant mom, I wanted other drivers to know we were on the road with them. As a photographer of pregnant women, I was always trying new ways to encourage my subjects to truly feel and express their beauty and pride in the moment. And, when in labor, I was hoping beyond all hope that I could get where I needed to be, in time! Sign of Labor car decals and car flags are the result.”
Though laughter and celebration is part of the company mission – color coding is Pink for Girl, Blue for Boy, and Green for SURPRISE !!! - its founder has envisioned much more will come from these keepsakes:
“First of all, we believe there’s a real need for all drivers to take more care when they get behind the wheel. According to a 2008 University of Michigan study published in American Journal of Obstetrics & Gynecology*, approximately 170,000 car crashes in the US involve pregnant women. We hope our products lead to more thoughtful, courteous, and careful driving behavior. This is especially important during travel-intensive holidays like Memorial Day Weekend, which is now right around the corner.”
“Secondly, we give back. We’re giving 5% of sales every month to a different non-political, non-profit organization that supports the awareness and improvement of pregnancy in the US and around the world.”
Currently, both SIGN OF LABOR EXPECTING™ car decals and SIGN OF LABOR IN LABOR™ car flags are available online at http://www.SignOfLabor.com.
*American Journal of Obstetrics & Gynecology, Volume 198, Issue 4, April 2008 - Fetal Outcome in Motor-Vehicle Crashes: Effects of Crash Characteristics and Maternal Restraint