Newark, DE - September 30, 2008 - W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX® branded products, today announced that it has developed GORE™ OPTIFADE™ Concealment - the first visual concealment technology based on how deer and other hoofed animals see, both spatially and colorimetrically. W.L. Gore is partnering exclusively with Sitka Gear, a Napa, California-based manufacturer of high-performance clothing for hunters, to bring the new technology to market in 2009.
Visit the OPTIFADE™ Website for the full development story (www.optifade.com). Click on the video on the bottom to see Optifade on NPR Science Friday.
* This is the first science based camo on the market. It is based on how deer vision works, both spatially and colorimetrically.
*Scientific advisors included Retired Army Lt. Col. Tim O'Neill, PhD, the "father of digital camo," Guy Cramer, founder and CEO of HyperStealth Bio Technology Corp., designers of digital camo patterns, and Dr. Jay Neitz, Medical College of Wisconsin animal vision expert.
* The OPTIFADE pattern launch will be exclusive to Sitka and Bowtech.
Visit the OPTIFADE™ Website for the full development story (www.optifade.com). Click on the video on the bottom to see Optifade on NPR Science Friday.
* This is the first science based camo on the market. It is based on how deer vision works, both spatially and colorimetrically.
*Scientific advisors included Retired Army Lt. Col. Tim O'Neill, PhD, the "father of digital camo," Guy Cramer, founder and CEO of HyperStealth Bio Technology Corp., designers of digital camo patterns, and Dr. Jay Neitz, Medical College of Wisconsin animal vision expert.
* The OPTIFADE pattern launch will be exclusive to Sitka and Bowtech.