BUFFALO, NY (January 2, 2012) – Roseville, MN-based Identifix ®, a leader in vehicle diagnostics for aftermarket auto repair shops, has chosen SKM Group, located in Buffalo, NY, to handle its US and Canadian marketing communication services, including interactive, direct mail, media and public relations.
“We are excited to work with SKM Group. A common theme I’ve noticed in articles about agency-client relationships is that there’s a greater need for agencies to have a more intimate knowledge of their client’s business and industry. Cultivate this kind of relationship and the great work will follow. That’s what I see happening with SKM and Identifix,” said Matt Cascarino, Director of Marketing for Identifix. “SKM has a proven track record of developing creative and innovative communication strategies to articulate clear value and differentiation, and most importantly to engage the customer.”
“Identifix has undergone an intensive strategic exercise to ensure that we are well positioned for the future,” said Cascarino, “and the time was right to initiate this relationship.” He explained that SKM Group understands the Identifix business and that in-depth knowledge ensures engaging communication and promotion of the Identifix product and the company’s commitment to its customers.
“Partnering with Identifix provides an amazing opportunity to apply our creativity and leverage something we are really good at – developing ideas across the entire marketing landscape,” said Susan Kerrigan Meany, President of SKM Group. “Identifix is well established as a truly differentiated brand, and we are thrilled to be chosen to help them communicate their brand and products.”
About Identifix
Located in Roseville, MN, Identifix® is the complete source for vehicle diagnostics, Factory Scheduled Maintenance plans and OEM Service & Repair information. Identifix’s products and services include the online tool Direct-Hit™ and their technical Repair Hotline. Founded in 1987, Identifix serves customers in the United States and Canada and operates as a wholly owned subsidiary of Service Repair Solutions, Inc. For more information visit identifix.com.
About SKM Group
Located just outside Buffalo, NY, with a second office in Naples, FL, SKM Group is an award-winning, full-service marketing communications agency that provides engaging, integrated solutions for clients throughout North America. Founded in 1986, SKM Group has experience in branding, direct marketing, interactive services, public relations and media planning. SKM Group is a certified woman-owned business and member of ICOM, a partnership of independently owned communications agencies around the globe with billings that exceed $2 billion. Visit skmgroup.com for more information.