SKM Group Announces Addition of Account Strategist and Interactive Director

SKM Group Adds Depth to Two Departments

Depew, NYSKM Group, a full-service marketing communications agency, formally announces the addition of two new members to its award-winning team.

Judy Lucas and Jeff Schaefer join SKM as account strategist and interactive director, respectively. Lucas will be responsible for conducting and analyzing research, developing strategic marketing plans/proposals, identifying opportunities and assisting with new business presentations.  Schaefer leads SKM’s interactive department, overseeing strategy and online marketing efforts for clients.

Lucas joins SKM after serving as senior manager of corporate communications and marketing at Delaware North Companies.  A graduate of Buffalo State College, she earned a degree in business administration with a minor in managerial economics.  Lucas resides in Buffalo.

Schaefer comes to SKM from clevermethod, Inc., where he was the business development director.  He earned a bachelor’s degree in environmental science from Allegheny College and resides in Lancaster with his wife and three children.

About SKM Group
Located just outside Buffalo, NY, with a second office in Naples, FL, SKM Group is an award-winning, full-service marketing communications agency that provides integrated solutions for clients throughout North America. Founded in 1986, SKM Group has experience in branding, direct marketing, interactive services, public relations and media planning.  SKM Group is a certified woman-owned business and member of ICOM, a partnership of independently owned communications agencies around the globe with billings that exceed $2 billion. Visit for more information.