Smub

Social Media Release

11.19.2008

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Smub Hyperlinks Real World to Digital World

Eases Communications For Active, Mobile People

Quick Pitch
Smub makes it easy to brand, bookmark and share URLs via smartphones, iPhones, computers for social, mobile people.

Full Release

In an increasingly noisy and overwhelming world, Smub has been launched to ease the way people save and share URLs. By simply typing smub.it/ into any browser – whether on a smart phone, iPhone®, Blackberry® or computer – this free tool will turn the most complex URL into a personal, memorable, utter-able link.

Smub.it/janet/video

A Smub (above) is so much more easily remembered and shared than:

http://www.youtube.com/watch?v=dPUqkNVKqYg

“We are living in an era of in dire need of simplification,” said Smub CEO Thierry Lamouline. “Smub is an incredibly simple tool. All you do is type in any address bar, and you’ve got a Smub. People use them to send maps from mobile phone to mobile phone, on their way to meetings. One group used a Smub to share job listings on Craigslist with friends in need. There’s a personal story behind every Smub.”

Like it? Smub it!
Whether browsing the web on a mobile phone or computer, Smubs can be created in moments, and remembered for months.

- Simple: by typing smub.it/ to the left of http:// in any browser address bar, a Smub is born. Name it, and share it. No downloads, no need to navigate to another page, no add-ons are required in order to share and save links.

Smubs are automatically saved (bookmarked) to a user’s personal MySmubs page, where they can reference and share them again and again.

- Friendly: Smubs can be as easily shared by talking as by emailing. Whether written on a napkin, in a newspaper or spoken over the phone, Smubs are people-friendly links with as much personality as imaginations allow.

- Fun: Sharing videos or photos or newslinks are old hat. Smubbing a link and personalizing it to pass along is the future of sharing information. When an email, IM or text comes in with a personal link from friend or family member, the act of sharing is made even more delightful.

- Useful: Smubs bridge our everyday real and web worlds in a myriad of ways:
o Advertising is made simpler for everyone:
- Radio: Special radio offers are suddenly measurable, even for the smallest business: “Head over to Smub.it/Vivian/Coupon for your free Gingerbread Latte at Vivian’s.”
- Print: No worlds are merging more quickly than print and web. Simplify readers’ transitions with easy to read and remember Smubs: Smub.it/MercuryNews/RisingStars written in an article can link to more information online, without having to create special, pre-named pages. Any page can be Smubbed, saved and shared.
- Display: Outdoor signage – even buses – can be used to communicate local offers through Smubs: Smub.it/Rentals/Hollywood or Smub.it/Rentals/Berkeley can be easily geographically targeted and communicated.

o Sharing among friends and family. Quickly send (or say) any link, no matter where you are, no matter where they are, Smubs are easily communicated:
- Job listings on LinkedIN or Craig’s List – Smub.it/Joe/YourNewJob!
- Directions or maps – Smub.it/Joe/Map2Ski
- Videos, photos – Smub.it/Kat/OurBabyGirl

Every Smub is automatically bookmarked in each user’s personal MySmubs page. Even searches can be saved and run over and over again. Looking for an apartment on Craigslist? Type in the saved Smub and you’ll be taken to a new search results page with today’s listings.

o Be social with no extra effort. Smubs can be automatically sent to Twitter, Facebook and MySpace accounts in a quick step.

Smub is a simple product for a complex time. Smub’s free beta is available immediately at smub.it, where users can register to personalize, share and store their links.

Resources
Sign Up for Smub
Related Links
Smub Blog
Link to smub.it/janet/video
Shortened URL (click in the box below to select all, then copy and paste):
pitchengine
@pitchengine posted to Twitter: Smub look s cool: "brand, bookmark and share URLs via smartphones, iPhones, computers for social, mobile people" http://pitch.pe/1339
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URL (click in the box below to select all, then copy and paste):
Shortened URL (click in the box below to select all, then copy and paste):
Smub - emailsmub.jpg
Smub - makesmub.jpg
Smub - smub.it.jpg
Smub - smubintotwitter.jpg
Smub - smubintwitter.jpg

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Smub
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Smub is dedicated to making the Web simpler more connected to the real world, improving access and sharing capabilities for people who use both mobile devices and computers. Smub is the first tool that works from the left of http:// to allow users to simultaneously brand, bookmark, and share links, from any browser address bar, without a download or plugin. Smub, founded in 2007, is based in Redwood City, CA. Smub can be found online at smub.it, where users can register for their free Smub accounts.

Smub
303 Twin Dolphin Drive
Suite 600

Redwood City, CA 94065
650 632-4420
Website
Press Contact
Todd Montgomery
Office: 650 632-4420
Cell: 415 203-6022
Interview Request
Todd Montgomery
Office: 650 632-4420
Cell: 415 203-6022
Product Sample Request
Todd Montgomery
Office: 650 632-4420
Cell: 415 203-6022