Social Networking Workshop in China
Social networking and its implication reaching new customer
11.06.2009 – AustCham’s Technology Committee presents...
CHINA:
SOCIAL NETWORKING AND ITS MARKETING IMPLICATIONS … REACHING NEW CUSTOMERS
THURSDAY 19 NOVEMBER 2009
In Hong Kong and Macao we are easily linked to the world through social networking services such as Facebook and Twitter, and marketing through this channel is growing quickly.
However when we cross the great firewall into mainland China the environment is very different and yet there is an emerging opportunity too. There is potential for a high degree of access to customers through social media in China and such a huge user base necessitates marketing through this channel.
Join us for this seminar to learn:
• How and why social networking is different in China;
• How the local Chinese population interact via social media;
• About social media tools that are China specific.
Join us for this seminar where Lonnie Hodge and Manav Gupta will discuss both the perils and promises of Chinese media.
Our speakers will share a variety of China implementation strategies and case studies (B2B, B2C).
About our Speakers:
Professor Lonnie Hodge is the CEO of CFM, a global digital media consulting and marketing firm which is located in Guangzhou. He also manages Asian marketing for Social Media Release service Pitchengine.
Lonnie, a twenty-year resident of Asia, has been a consultant and Search Engine Marketing specialist for SMEs and Multi-National Corporations for eight of those years. He was one of the early members of Task Force Delta, the military think tank that was the inspiration for such social networks as Xing. Professor Hodge holds degrees in Communications, Fine Arts, Education and Engineering as well as a certificate in East-Asian Studies; he is the past founder and director of the Rocky Mountain Training Institute, a global consultancy to Ministries of Health and Education in various countries.
He is a well-known lecturer worldwide, covering topics such as Asian culture, international trade, search engine optimization (SEO), marketing, ESL, Creativity, Humor and personal growth and development for universities small to large businesses, The Kellogg Leadership Program, The Fetzer Institute and more.
Manav Gupta is an American-educated entrepreneur, restaurateur, and CEO of Fabriqate, a development group that specialise in E-commerce, mobile phone applications, social media API interfaces. Manav actively works with Western, Indian and Chinese companies to insure their success on social media platforms. Manav's company is capable of handling IT website design to sophisticate code interfaces.
Date: Thursday 19 November 2009
Time: Registration from 12.30pm Session Starts 12.45 [sharp] and ends at approximately 2.00pm
Venue: AustCham Seminar Room, 3/F Lucky Building,
39 Wellington Street, Central
Cost: HK$200 Members; HK$380 Non-members
(incl sandwiches, fruit and juice)
Media: Media enquiries to Jane Hodgskin communications@austcham.com.hk
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