The festival will take place April 16 – 25, 2010 in Whistler, British Columbia, Canada. The defining celebration of Whistler, the TELUS World Ski and Snowboard Festival is a 10-day-and-night showcase of the latest progressions in the skiing and snowboarding world.
Combining Canada’s largest free outdoor concert series with career-making showdowns of action sports and lifestyle fashion, photography and film, the best spring snow conditions, and burn-the-candle nightlife, TWSSF is a celebration of everything that’s core to mountain culture.
Sorel will be featured on the Schick Fashion Exposed runway on April 23, 2010 at the Whistler Conference Center. Models will be showcasing the latest designs from the brand’s Fall 2010 collection, including the new Cate the Great boot and Tivoli collection. Tickets cost $15 and are available online.
“Sorel is proud to be on board for the second year in a row as a sponsor of this world-class winter sports, music, art and cultural festival,” said Jeff Timmins for Sorel Canada. “The Schick Fashion Exposed event is the perfect venue to showcase Sorel’s evolution from a premium winter boot brand to a fashion-forward, all-season footwear brand. Our Fall 2010 collection is definitely going to surprise the fashionistas and hard-core winter sports enthusiasts attending the festival this year.”
TWSSF attendees can see the Fall 2010 collection in person at the Sorel booth in Whistler Village and participate in Sorel footwear giveaways that will be happening during the event.
The Sorel Fall 2010 collection will be available in retailers and online (US-only) at www.sorel.com starting July 1, 2010.
For live updates on the TWSSF festival events, follow @sorelfootwear on Twitter and visit www.facebook.com/sorel.
For more information about the TELUS World Ski and Snowboard Festival visit http://www.wssf.com/.
About Sorel
For more than 40 years, Sorel boots have been engineered to provide outstanding warmth, comfort and durability in the most extreme cold-weather conditions. They have accompanied explorers to the North Pole and earned a legendary reputation among winter outdoor enthusiasts as well as those who work outdoors in harsh winter conditions. While the brand’s Caribou style remains a winter classic, Sorel now offers and exciting range of comfortable, luxurious, all-weather products that merge high-quality materials with outstanding design to produce durable, fashionable warmth. Sorel boots can be found in specialty outdoor stores, as well as upscale department and footwear stores around the world, reflecting growing appeal among discerning consumers who trek the most demanding urban jungles year-round. Sorel is a wholly owned subsidiary of Columbia Sportswear Company, based in Portland, Ore. For more information about Sorel, please visit www.sorel.com or follow @SorelFootwear on Twitter.
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