A significant number of Internet users across the Middle East and North Africa are accessing the Internet using their mobile devices and using mobile applications. The finding comes from a new survey published by online marketing intelligence company Effective Measure and Spot On Public Relations. The survey of over 12,700 internet users across the Middle East and North Africa found that half of all Internet users in the UAE used mobiles to access the Internet, with over 71% of mobile internet users in the region ranking email as their biggest mobile internet activity.
Egypt has largest number of Facebook Arabic platform users
Spot On Public Relations has just updated its Facebook country profile for Egypt, following controversy over allegations that the Arab state has blocked the social media platform. The Dubai-based agency has seen a sharp increase in interest in its Middle East and North Africa Facebook Demographics report from last year since Egypt reportedly moved to block access to Facebook following public protests on January 25th, 2011.
Communications and marketing agency Spot On's top ten digital marketing predictions for the Middle East in 2011.
Digital marketing in the Middle East and North Africa (MENA) is finally moving into the mainstream, which both increased focus on digital from brands marketing to the region and promising social media and Internet development trends. Communications and marketing agency and regional Brodeur Partner, Spot On Public Relations has just announced its 2011 digital marketing forecast for the MENA region.
Spot On Public Relations helps organisations position, communicate and differentiate themselves to build leadership positions; and increase sales and marketing effectiveness in the Middle East.
