Digital marketing in the Middle East and North Africa (MENA) is finally moving into the mainstream, which both increased focus on digital from brands marketing to the region and promising social media and Internet development trends. Communications and marketing agency and regional Brodeur Partner, Spot On Public Relations has just announced its 2011 digital marketing forecast for the MENA region.
Here are Spot On's ten Middle East digital predictions for 2011:
1. Broadband penetration in the Middle East will grow strongly, supporting social network growth and e-commerce development.
2. In 2011, many more marketers will embrace mobile apps spurring on local application development.
3. Tablet adoption will rise quickly in the region as multiple devices enter the market, creating new content opportunities.
4. Facebook will open up new opportunities for Arabic language marketing.
5. The swelling numbers of consumers online across MENA will force more consumer brands, retailers and consumer service companies to embrace digital.
6. The Arab world’s online shopping market will become broader-based, providing consumers with new choice and web ventures with new opportunities.
7. Online Arabic language content will remain an issue of concern for the region, but opportunities for Arabic content will continue to grow, perhaps faster than ever before.
8. Independent online media launches will continue, whilst traditional media continue to procrastinate about online.
9. A new generation of specialised blogs will emerge in the Middle East.
10. We will see more social change and social initiatives driven by online media, with people finding new ways to work together to achieve community objectives.
Visit the Spot On PR blog to read more about these predictions and associated research reports on the Middle East & North Africa digital space.
Here are Spot On's ten Middle East digital predictions for 2011:
1. Broadband penetration in the Middle East will grow strongly, supporting social network growth and e-commerce development.
2. In 2011, many more marketers will embrace mobile apps spurring on local application development.
3. Tablet adoption will rise quickly in the region as multiple devices enter the market, creating new content opportunities.
4. Facebook will open up new opportunities for Arabic language marketing.
5. The swelling numbers of consumers online across MENA will force more consumer brands, retailers and consumer service companies to embrace digital.
6. The Arab world’s online shopping market will become broader-based, providing consumers with new choice and web ventures with new opportunities.
7. Online Arabic language content will remain an issue of concern for the region, but opportunities for Arabic content will continue to grow, perhaps faster than ever before.
8. Independent online media launches will continue, whilst traditional media continue to procrastinate about online.
9. A new generation of specialised blogs will emerge in the Middle East.
10. We will see more social change and social initiatives driven by online media, with people finding new ways to work together to achieve community objectives.
Visit the Spot On PR blog to read more about these predictions and associated research reports on the Middle East & North Africa digital space.