Chicago, IL – Starcom MediaVest Group today announced implementation of a new North America Leadership structure for LiquidThread. Brent Poer has been appointed its lead as EVP, Executive Creative Director, LiquidThread North America, effective immediately. Poer will report to Brian Terkelsen, Global President, SMG LiquidThread, and operate out of Los Angeles in this new role.
LiquidThread, SMG’s digitally-led content creation unit, has grown significantly since its launch 18 months ago and is now producing content in 15 global markets. In his new role, Poer will be charged with leading creative and operational aspects of the North American unit, including oversight of its 65-person team of content producers spanning New York, Los Angeles, Chicago, Dallas and Toronto.
“Brent is an exceptional producer, strategist, innovator and creative force,” says Brian Terkelsen, Global President, LiquidThread. “He brings incredible depth of experience to the role having developed breakthrough content spanning digital, television, social, mobile and more for many of the most iconic brands in the world including P&G, Microsoft, Walmart and Mattel.”
Poer takes on the LiquidThread role with a career spanning more than two decades in content creation. Among his experience, Poer served as General Manager of theWB.com, launching the online entertainment property and overseeing all creative, business, and operational aspects. Poer also spent four years at MediaVest working with Terkelsen to build connectivetissue (LiquidThread’s predecessor) and overseeing the unit’s talent and production across 100+ client brands.
Before joining MediaVest, Poer led integrated marketing programs for numerous clients at Lifetime Network. He began his career as a content producer at Reebok. Most recently, Poer served as EVP, Managing Director, of the West Coast MediaVest office and LiquidThread capability, driving programs like Microsoft “TV to Bing About” with the CW, the first advertising program to takeover a network tagline and including integrations with CW talent.