Starcom MediaVest Group returns as official communications partner for TEDxKL in Malaysia

Communications group reaffirms commitment to promote conference driven by the passion of "Ideas Worth Spreading"

Kuala Lumpur 10 July 2012 – Following a successful collaboration last year, Starcom MediaVest Group (SMG) Malaysia will continue to partner TEDxKL for its 2012 event.
SMG has again signed up as official communications partner to promote the event among national and regional media outlets to support the running of the annual conference.

TEDxKL will be celebrating its third consecutive annual conference this year in Kuala Lumpur. The event began with the simple vision for inspiring individuals to share their experiences and insights with a wider audience and has seen local and international speakers including the late Yasmin Ahmad – Malaysia’s’ renowned film director, leadership expert Roshan Thiran, Pete Teo - producer of 15 Malaysia project, Durren Shahnaz – Co-Founder of IIX Asia, and Jamal Raslan – Poetry Slam Winner among others.

Themed “Interdependence”, TEDxKL 2012 promises an even more interesting line-up of speakers prepared to share their untold stories.

TEDxKL will feature an eclectic list of speakers including Austrian physics professor Dr. Ille Gebeshuber, an inventor of a medical tool that could detect anemia, Myshkin Ingawale, entrepreneur and programmer of CD Baby, Derek Sivers, plus renowned architect, Kevin Mark Low.

Myshkin and Derek are also two TED fellows that have spoken at TED Global conferences before. Other speakers will include an award winning photographer, an endangered animal conservationist as well as an open source information gatherer.

Besides speaking at the event, TEDxKL speakers are also expected to make an appearance at SMG Malaysia’s offices, adding spark to the in-house inspiration talk series. 

On partnering with TEDxKL for its 2012 event, Ranga Somanathan, CEO of Starcom MediaVest Group (SMG) and Optimedia Malaysia, said: “At SMG, we’re proud of our network’s association with TED globally. As the Human Experience Company, we are constantly looking at ways and means to expand our thinking, gather new insights and take in new experiences within and outside of our industry.

Through our collaboration with the TEDxKL event last year and this year, many of our staff have returned inspired and ready to imbue their newfound creativity and ideas into the work that we do for our clients. TEDxKL is therefore one platform that helps us at SMG stay in touch with some of the most novel and intrepid of human thinking and experiences."  

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What is TEDx?
x=independently organize event

In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event.

The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.

TEDxKL, the 4th TEDxKL showcases top presenters of their respective field, passion sharing the needs for Malaysia and her people. Held on 14 July 2012, the theme of the conference is “Interdependence”.

When: 14 July 2012 (12:30pm to 7.30pm)
Where: Temple of Fine Arts
How Much: RM100 online and RM130 walk-in.

To register for the event, or to find out more, visit

For more information on SMG, please contact:

Kenny Lim
Regional Communications Manager, Starcom MediaVest Group
T: (+65) 6435 7144
M: (+65) 9649 9879

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experiences. These brand 'experiences' are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas-- created and owned by SMG's two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group ( encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts.

With nearly 6,700 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft, P&G, Research in Motion (RIM), Samsung, among others. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek and was the most celebrated Global network at the 2010 and 2009 Cannes International Advertising Festival. In 2011, the Festival of Media Global named SMG “Network of the Year 2011”.

Starcom MediaVest Group in Southeast Asia

As one of the world’s largest and most celebrated brand communications and consumer contact organizations, Starcom MediaVest Group has been at the forefront of the industry in Southeast Asia through pioneering efforts in the media and communication sphere, and its digital practices.

With over 460 communication strategy experts, consumer research leaders, as well as digital practitioners across its full-service offices in Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines, Starcom MediaVest Group prides itself on its approach and vision as a ‘Human Experience Company’.

Through its purpose to simplify human understanding to deliver meaningful brand experiences in real time for its global clientele, the Group operates through five principles at its core – Open Source, Digital at Core, Liquid Talent, Globally Connected, and Markets of Tomorrow – to build lasting connections between world-renowned brands and their customers, while its diverse and multi-skilled talent base is omniscient throughout emerging marketplaces and industries in this region.

Starcom MediaVest Group offers distinct, strategic point-of-views – Truth and Design and Space for Ideas – created and owned by two global agency brands: MediaVest and Starcom respectively, while specialized solutions arms such as LiquidThread, Xpanse, as well as Starcom IP, extend the network’s proprietary expertise in branded entertainment and content, rural marketing and activation plus digital communications respectively.

Starcom MediaVest Group Southeast Asia is led by CEO Jeffrey Seah, who works closely with the network’s Chicago-based Global CEO, Laura Desmond.