Stellar* Concepts Launches Analytics and Reporting Business

Sydney based public relations and marketing communications agency, Stellar* Concepts, has launched a new business division focussed on PR measurement, analysis and reporting.

05.20.2009 – May 2009 - Stellar* Analytics offers sophisticated publicity and campaign reports via an online media centre that’s powered by an international software provider.

New Media Director at Stellar*, Renee Creer, explains: “The measurement and evaluation of campaigns is essential and has never been more necessary than in today’s economic climate. Stellar* Analytics is a valuable tool for businesses and senior management through which we are able to justify spend, demonstrate value and gain strategic insight.”

Stellar* Analytics measures brand, competitor or category coverage; tracks editorial share of voice; evaluates campaign reach and key messaging; provides insight into journalist and media outlet reporting; and provides in-depth competitor tracking and analysis.

Reports incorporate traditional offline coverage from print and broadcast and online coverage from blogs, websites and social networking sites. The tool also offers online media monitoring and acts as the agency’s media centre, with contact and activity management and press release distribution capabilities.

“Stellar* Analytics has enabled us to create highly customised and comprehensive reports that are visual and easy to understand. These reports contain quantitative and qualitative insights and can include both client and competitor brands or products,” Renee adds.

“This service has proved invaluable for our existing clients and we’re looking forward to working with other brands as well as in-house PR professionals and small PR agencies who want to improve their reporting and better demonstrate ROI.”

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News Facts

Improve PR reporting, analysis and measurement with Stellar* Analytics
Measure share of voice, message and reach. Gain insights and help justify ROI
Reports cover offline and online coverage and have social web capabilities
Gain quantitative and qualitative insighs via easy to digest reports
Suitable for brands, as well as in-house PRs and smaller PR agencies

Resource Links: Stellar* Blog Post on Stellar* Analytics

Tags: Public Relations, PR industry, PR measurement, publicity measurement, Stellar Concepts, Renee Creer, online media monitoring, campaign measurement

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