DRAPER-WATTS JOINS EDELMAN’S STRATEGYONE TO HEAD UP ITS CMA GROUP

Pauline Draper-Watts

StrategyOne, Edelman’s growing research subsidiary, strengthens its management team with the appointment of Pauline Draper-Watts as executive vice president of their communications measurement and analytics group, reporting to Robert Moran, US President.  An industry pioneer, she brings with her a wealth of research and analysis experience.  Moran stated “Pauline provides added value not only to StrategyOne but also to our clients and future clients.  We are seeing growth in the business and having additional senior counsel will enable us to continue with this trajectory while not compromising any of our core values for quality, excellence and insight.”

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StrategyOne Launches Mobile App to Enable ‘On the Go’ Participation and ‘In the Moment’ Feedback

New Mobile App Gives Participants, Moderators and Clients Real-Time Access to PluggedIN Communities

StrategyOne, the insights-driven market research firm and division of Edelman, today announced an enhancement to its PluggedIN Communities offering with the launch of a new mobile community app. The mobile app improves the community member experience by giving users the flexibility to access the PluggedIN Platform from their smartphones, which increases member participation and improves research response time.

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StrategyOne Announces SUNRISE™ - Groundbreaking Global Media Measurement and Analytics Platform

Collaboration with Crimson Hexagon Enables Major Advancement in Digital/Social Media Measurement

StrategyOne, the insights-driven market research firm and division of Edelman, has collaborated with the Boston-based Crimson Hexagon, the leading provider of real-time social media monitoring and analysis, to develop a breakthrough expansion in its global service capabilities with the introduction of a new daily multi-language digital media measurement and analytics tool called “Sunrise”. 

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