Nominated by industry peers, the “Fashion 2.0 Social Media Awards” recognize best-in-class members of the online fashion community for their outstanding achievements and innovative communication strategies across a variety of social media channels, networks and blogs.
Garnering the most nominations, with four categories each, were Chanel and Diane Von Furstenberg; followed by Dolce & Gabbana with three; and Louis Vuitton, Christian Louboutin and Tory Burch with two each.
"We are thrilled to initiate this annual awards tradition that acknowledges fashion industry innovators for their exceptional work in opening the lines of communication with their core constituents," said Yuli Ziv, one of the founders of Style Coalition. “2009 was a turning point for many fashion brands to embrace social media, more closely connect with their fan base and establish valuable brand extensions. These nominees epitomize those values and are paving the way for others in the fashion industry.”
“As the leader of social media in the sample-sale space, ideeli is proud to be a founding sponsor of the Fashion 2.0 Social Media Awards to recognize outstanding achievement in the online fashion community,” stated Paul Hurley, ideeli CEO. “It has been a breakthrough year for the fashion industry in social media, and we are thrilled to be part of the celebration.”
“Lucky Magazine has always been a big supporter of cutting-edge technologies in the fashion arena and is thrilled to be a part of this event honoring fashion designers who are innovating social media,” added Mary Gail Pezzimenti, Lucky Magazine Online Director.
The nominees, selected by a community of over 1000 industry influencers are posted on StyleCoalition.com. Starting today through February 8th 11:59 pm EST, the public can vote on the finalists at http://stylecoalition.com/event/awards
The invitation-only Fashion 2.0 Awards ceremony will be hosted by the Style Coalition in partnership with ideeli and Lucky Magazine on February 10th at 7:00 PM in NYC. Tune in for the live coverage on Twitter via the #fash20awards.
For a limited time, consumers can join ideeli by clicking here or by visiting www.ideeli.com and entering the invite code: socialmediawards
The “Fashion 2.0 Social Media Awards” nominees are as follows:
Top Innovator:
Alexander McQueen
Burberry
Diane Von Furstenberg
Dolce Gabbana
Norma Kamali
Vivienne Tam
Best Online Video:
Chanel Coco In Motion
Chanel Night Train/Chanel N 5
Christian Dior The Lady Noir Affair
Christian Louboutin Psycho-logic
Erin Fetherston Birds of a Feather
SHOWstudio: Gareth Pugh S/S 2010
Best Twitter Account:
Diane Von Furstenberg
DKNY
Fake Karl
Louis Vuitton
Rachel Roy
Stella McCartney
Best Facebook Page:
Coach
Converse
Diane Von Furstenberg
Dolce & Gabbana
Tory Burch
Victoria’s Secret
Best Blog by Designer or Fashion Brand:
Chanel
Dolce & Gabbana
Free People
Hayden Harnett
Opening Ceremony
Tory Burch
Best Website:
Chanel
Christian Louboutin
Diane Von Furstenberg
Isaac Mizrahi
Kate Spade
Louis Vuitton
Next Big Thing in Social Media:
FourSquare
InTwig
Blippy
GoogleWave
Hot Potato
About Style Coalition:
Style Coalition is a network of independent online publishers in the fashion and lifestyle vertical who maintain the strictest editorial standards online. This alliance of key influencers helps brands, retailers, and agencies directly connect with their passionate audiences.
About ideeli:
Launched in June 2007, ideeli is the first members-only shopping community in the U.S. The company creates daily online events that provide members with the "ideal" shopping experience: access to the most sought-after products and experiences, often at privileged prices. Each event is designed by ideeli editors to offer an exclusive shopping opportunity in a fun, social way. New brands are featured each day at up to 80% off. All events start at 11AM EST and sales usually last 36 hours, or until sold out.
ideeli contact:
Deirdre Sullivan
dsullivan@ideeli.com
Elizabeth Musmanno
emusmanno@ideeli.com
Style Coalition contact:
Christine Perkett
cperkett@perkettpr.com
781.834.5852