SEARCH ENGINE STRATEGIES, NEW YORK, March 24, 2011—Managing your brand’s reputation online is challenging in our Twitter-happy world. With so much disparate content out there, can you control the message and your reputation? At Search Engine Strategies, New York, Fionn Downhill, an industry thought leader in SEO, and Vice President of Strategy of SyCara, will explain strategic actions you can take to better align your brand online.
Downhill is speaking at Online Marketing Summit’s “All Things Digital Best Practice Day” which wraps the SES NY Conference. Her talk, “Managing Reputations in the Digital World,” is scheduled for 11:15 to 12:15 PM, Friday, March 25.
One of the strategies Downhill will cover is utilizing SEO to manage your name and brand’s online reputation. She will discuss looking at search results to see if keywords being used match your desired image, and how to use SEO to put out content that supports your messaging. Microsites are one strategy that enables you to control the message. This session will cover many simple tactics and strategies to ensure that your online reputation is a true representation of your name and your brand in addition to what to do in the event of an online attack.
SyCara is a new SEO management tool suite developed by SEO specialists for SEO professionals, delivering the highest level of utility: combining workflow management, monitoring and optimization plans delivered in an actionable format.
Fionn Downhill is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO).She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. She is an accomplished speaker on the subject of search marketing and search marketing training, and has spoken at AD-Tech, Search Engine Strategies, SMX Expo, OMS, Arizona Women in Leadership Forum, Searchnomics and AMA.
WHAT: Fionn Downhill, Vice President of Strategy, SyCara, will speak on the topic, “Managing Reputations in the Digital World” at Online Marketing Summit’s “All Things Digital Best Practice Day” At Search Engine Strategies, NY.
WHEN: Friday, March 25, 2011. Session is 11:15-12:15PM.
WHERE: SES NY, Hilton Hotel
INTERVIEW OPPORTUNITIES: Fionn Downhill
MEDIA CONTACT: Jean Sexton, (530) 432-1820, shogunwriter@sbcglobal.net
Downhill is speaking at Online Marketing Summit’s “All Things Digital Best Practice Day” which wraps the SES NY Conference. Her talk, “Managing Reputations in the Digital World,” is scheduled for 11:15 to 12:15 PM, Friday, March 25.
One of the strategies Downhill will cover is utilizing SEO to manage your name and brand’s online reputation. She will discuss looking at search results to see if keywords being used match your desired image, and how to use SEO to put out content that supports your messaging. Microsites are one strategy that enables you to control the message. This session will cover many simple tactics and strategies to ensure that your online reputation is a true representation of your name and your brand in addition to what to do in the event of an online attack.
SyCara is a new SEO management tool suite developed by SEO specialists for SEO professionals, delivering the highest level of utility: combining workflow management, monitoring and optimization plans delivered in an actionable format.
Fionn Downhill is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO).She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. She is an accomplished speaker on the subject of search marketing and search marketing training, and has spoken at AD-Tech, Search Engine Strategies, SMX Expo, OMS, Arizona Women in Leadership Forum, Searchnomics and AMA.
WHAT: Fionn Downhill, Vice President of Strategy, SyCara, will speak on the topic, “Managing Reputations in the Digital World” at Online Marketing Summit’s “All Things Digital Best Practice Day” At Search Engine Strategies, NY.
WHEN: Friday, March 25, 2011. Session is 11:15-12:15PM.
WHERE: SES NY, Hilton Hotel
INTERVIEW OPPORTUNITIES: Fionn Downhill
MEDIA CONTACT: Jean Sexton, (530) 432-1820, shogunwriter@sbcglobal.net