TargetVacations.ca Named as a Finalist for the 2009 Travelzoo Awards
Toronto, 05 March, 2009 - TargetVacations.ca was chosen as a 2009 Travelzoo Awards finalist in the category of Best overall provider of vacation package deals, Canada.
The Travelzoo Awards, also known as ‘The Tzoos’, celebrate the companies behind the best deals in travel, including airlines, hotels, vacation companies, cruise agencies, cruise lines, shows & events, car rentals and destinations. Travelzoo’s 85 deal experts around the world evaluated more than 80,000 deals to uncover the companies behind the best deals in 23 categories.
"After winning the inaugural award in 2008 for Canada, we are proud to be nominated again in 2009," said Jason Sarracini, President of TargetVacations.ca.
“With such incredible deals in the market we are thrilled to be able to honor and celebrate the top 94 travel companies who have surpassed our deal evaluation criteria,” said Shirley Tafoya, President, North America, Travelzoo. “These finalists continue to inspire consumers to take their next trip and ultimately help drive demand for travel within the U.S. and abroad.”
Travelzoo Award finalists will be recognized and winners will be announced at the 3rd Annual Travelzoo Awards ceremony taking place on Wednesday, April 1, 2009 at the Georgia Aquarium, Atlanta. The event also coincides with TravelCom 2009, which attracts more than 700 travel industry professionals and media. For more information visit http://www.travelzoo.com/tzoos.
In order to determine the 2009 Travelzoo Award Finalists Travelzoo’s deal experts evaluated over 80,000 deals researched in 2008 on the following 5-point scale:
1. Reliability: The Test Booking Center™ performed over 115,000 verifications on deals published by Travelzoo in 2008. The Test Booking Center validates both online and offline qualifications including availability, accuracy of information published and ease of booking. When tested for this level of reliability, the deals provided by Finalist companies, met all the requirements of the testing process and scored in the 90th percentile or higher.
2. Appeal: Of the more than 200,000 user ratings collected by Travelzoo in 2008, Finalist companies consistently achieved user rating scores of between 4.5 and the highest score of 6.
3. Competitiveness: Travelzoo Award Finalists offered competitive travel deals that were considered outstanding compared to similar offerings in the marketplace. Qualitative user feedback indicated Finalist companies regularly developed deals that inspired Travelzoo users to book trips they did not
otherwise plan on taking. Additionally, proprietary campaign performance data sourced directly from Travelzoo advertising partners was evaluated to determine the level of consumer appeal.
4. Consistency: All companies consistently provided Travelzoo users with exceptional offers throughout the past year that inspired incremental travel, based on both qualitative and quantitative user feedback.
5. Quality: Travelzoo’s 85 deal experts in North America, Europe and Asia-Pacific, regularly consult with more than 1,000 travel companies around the world to uncover the best deals. All deal experts were surveyed for their nominations in 23 categories to arrive at preliminary nominations. Over the next four weeks the Travelzoo Awards Committee, comprised of 13 senior deal experts, will be studying the deals from the Finalist companies, and with the data points listed above, will determine the winners in 23 categories.
About TargetVacations.ca
Target Vacations Limited is a 100% Canadian owned travel provider, offering Canadians the travel of their dreams. By combining its roots as a neighbourhood travel provider with leading edge technology and the consistent Best Customer Care and Best Value guarantee, TargetVacations.ca is one of Canada''s most trusted travel brands. Canadians can book online & get away at www.targetvacations.ca.
About Travelzoo
Travelzoo is a global Internet media company. Travelzoo''s media properties, which reach more than 14 million travel enthusiasts in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, Taiwan and the U.K., include the Travelzoo® Web site (www.travelzoo.com), the Top 20® list, the Newsflash™ e-mail alert service, the Travelzoo Network™, the SuperSearch™ search tool, and the Fly.com™ search engine. Travelzoo publishes offers from more than 1,000 advertisers from around the world. Travelzoo''s deal experts review offers to find the best travel deals and confirm their true value. Travelzoo’s global headquarters is in New York City.