Downtown Austin Condo Sales on the Rise

Austin-based Designers Lend Expertise to Create Unique Selling Points at The Austonian

A recent study conducted by Capitol Market Research revealed a jump in Austin condominium sales at the close of March and an anticipated shortage of available downtown luxury condos. Among the newest residential towers, 32 units were sold in the first quarter of 2012, with a total value of around $30.5 million. The cited residential towers – including The Austonian, The W Residences, The Four Seasons Residences and The Spring Condominiums – are at 71% capacity. With an increase in demand for high-rise living and no new projects slated for development, residences in downtown Austin are highly sought after.

Downtown luxury high-rise homes provide top amenities and services, including elite design expertise. Since the inception of The Austonian high-rise luxury tower, model homes have offered prospective homeowners a glimpse of what it’s like to live high above Austin in a glass-encased condominium tower. In the pursuit of Texan-style luxury interiors, local and regional designers have furnished The Austonian sales models. Today, two of four homes listed for sale at The Austonian include finishing touches by Austin-based designer Sandy Senter, and Austin-based interior design firm Laura Britt Design.

Newly-featured properties on the 23rd and 26th floors incorporate design by Sandy Senter, who began his design career working as a liaison to the State Preservation Board for the late Lieutenant Governor Bob Bullock, during a restoration project of the Texas State Capitol. Mr. Senter’s work at The Austonian includes past sales models as well as the recently-unveiled interiors of 23rd-floor and 26th-floor properties with lake and hill country views. The space contains furniture and accessories selected by Senter, as well as original works by local artists. The 23rd-floor property is the largest two bedroom residence available below the 41st floor. Photos and information about the 23rd-floor and 26th-floor properties are available.

On the 37th floor, a home with space planning by Sloane Gate Design offers a gracious place for living and entertaining. The home, which includes his-and-her bathrooms and a dressing room, has an open kitchen, as well as dining and living areas with sweeping views to the west and south of The Austonian. Laura Britt Design, the firm selected to assist all residents with interior selections, lent their interior design savvy to the space in the form of furnishings, accessories and art. The model home incorporates Vervano furniture, Ms. Britt’s personally designed line of sustainable, eco-conscious and locally produced furniture, as well as artwork by Central Texas residents. Photos and information about this home is available here.

Laura Britt Design has consulted with clients on standard finish selections from the beginning of The Austonian. Additionally, the Laura Britt Design team has created several custom homes for private residents of The Austonian. With a background rooted in interior design and sustainable architectural design, Laura Britt focuses on integrating utility and design aesthetics.

On the upper floors of The Austonian, many residents have opted to work with architects and interior designers to create custom homes that reflect their individual styles. High above Austin on the 43rd floor, an unfinished home awaits a homeowner’s personal touch and style. The 2,898-square-foot home includes three bedrooms and four bathrooms with a powder room. Expansive views of the Texas State Capitol, the Frost Bank tower and the UT Tower can be enjoyed from the home and its 350-square-foot balcony. Read more about this custom home at The Austonian here.

The glass-encased elliptical tower of The Austonian affords sweeping views of the city from every residence in the building. These views provide a breathtaking backdrop for local designers’ work, and the furnishings they source from local purveyors such as David Alan Rugs and Stockton Hicks Laffey. “The Austonian has the best downtown views – hands down. It’s one of my favorite aspects of the building,” said Mr. Senter. “It allows me to focus on the finishes.”

The recent recession has aided a trend towards smaller, more centralized homes but amenities and luxury have not been forgotten. Thoughtful, tailored design and custom finishes that suit the needs and lifestyles of Central Texans are still in high demand. The newly featured luxury properties at The Austonian offer Austin-based design expertise and comfort in a world-class building.

For more information about homes at The Austonian, please contact the sales team at 512.623.3633 or