FRANKLIN, MA - The Moseley Group, a leading consulting firm in the food and beverage industry, today released a whitepaper detailing opportunities in the retail seafood market.
Written by Moseley Vice President Kristen Bailey, the paper examines the factors behind stagnant sales of seafood at most grocery stores and retail outlets, and offers ways to increase consumer demand of fresh seafood.
"Currently,? there’s? very ?little ?in ?the ?retail ?seafood? marketplace? that? mirrors the ?merchandising? strategy? common ?in ?the? rest ?of? the ?store:? ready-to-heat/eat ?with? recipe? and/or ?pairing? suggestions," Bailey wrote. "So ?if ?the consumer? didn’t ?grow ?up ?in ?a? family? that? regularly? bought? fresh ?fish,? they’re simply ?not ?comfortable ?buying ?fresh? fish? because? they’re ?not? being? given ?the necessary? buying ?cues.? As ?a ?result, ?the? seafood ?counter? attracts ?few newcomers.? From? product? offerings ?to? packaging,? all ?elements? of ?the merchandising? strategy? could? benefit? from ?innovation ?and? re-engineering.??"
The paper is the first in a series of Moseley Whitepapers designed to advise various segments of the food and beverage industry on current challenges and opportunities.
The Moseley Whitepaper can be downloaded free of charge at the Moseley website.
Written by Moseley Vice President Kristen Bailey, the paper examines the factors behind stagnant sales of seafood at most grocery stores and retail outlets, and offers ways to increase consumer demand of fresh seafood.
"Currently,? there’s? very ?little ?in ?the ?retail ?seafood? marketplace? that? mirrors the ?merchandising? strategy? common ?in ?the? rest ?of? the ?store:? ready-to-heat/eat ?with? recipe? and/or ?pairing? suggestions," Bailey wrote. "So ?if ?the consumer? didn’t ?grow ?up ?in ?a? family? that? regularly? bought? fresh ?fish,? they’re simply ?not ?comfortable ?buying ?fresh? fish? because? they’re ?not? being? given ?the necessary? buying ?cues.? As ?a ?result, ?the? seafood ?counter? attracts ?few newcomers.? From? product? offerings ?to? packaging,? all ?elements? of ?the merchandising? strategy? could? benefit? from ?innovation ?and? re-engineering.??"
The paper is the first in a series of Moseley Whitepapers designed to advise various segments of the food and beverage industry on current challenges and opportunities.
The Moseley Whitepaper can be downloaded free of charge at the Moseley website.