Thoora Announces Public Launch of Real Time News Discovery Service at BlogWorld Expo

Thoora tears down silos between social and traditional media — uncovering unique perspectives on what's happening from across the Web

10.16.2009 – LAS VEGAS – Thoora, which helps people discover what the world is really talking about, marked the official launch today of its real time news discovery service at BlogWorld Expo. Thoora's free service had previously been in private beta since it was unveiled at TechCrunch50 last month. Now, everyone can visit Thoora.com to find the news attracting the most attention and social reactions from the blogosphere, Twitter and traditional media sources.

The 2009 BlogWorld & New Media Expo, the first and only industry-wide trade show, conference and media event dedicated to blogging and new media, is happening this week at the Las Vegas Convention Center

Thoora's proprietary platform scours the Internet to find the stories people are talking about. The company uses cutting-edge filtering, clustering and ranking technology to put the spotlight on the stories generating the biggest reaction within the entire blogosphere, Twitter and more than 4,500 traditional media sources. Thoora's news aggregation and story ranking algorithm is completely automated — relying on people's implicit actions rather than human curation to determine the stories attracting the most buzz.

Since its private launch, Thoora has incorporated several key features to further enhance the news discovery and sharing process. Over 25 subcategories have been added to Thoora's main categories, such as a mobile section within technology, making it even easier for people to browse specific areas of interest.

Thoora users can now publish their comments about stories directly to Twitter or Facebook, letting users share their opinions and what they have discovered with their social networks. And with new internal commenting features, people can exchange comments with their friends on Thoora to spark conversations and talk about the day's breaking events and provocative blog posts.

"We have been excited to see such an overwhelmingly positive reaction during our private beta phase," said Thoora CEO Michael Lee. "The strong community support for our platform confirms our core belief that the distribution and consumption of the news is changing, and people are looking for better ways to capture the interesting and diverse voices and content on the social Web and traditional media — not just what a few editors think is important."

With Thoora, people can find content from blogs, Twitter, and traditional media sources. The service tears down the silos between social and traditional media so readers no longer have to visit one site for a news article and another place for a blogger's perspective. And by leveraging the wisdom of crowds to pick out the stories attracting the most attention, Thoora offers a truly unbiased perspective on the hottest stories of the day, and helps uncover voices that otherwise would never be heard.

Since March 2009, Thoora has indexed more than 81 million blogs and collects content from 720,000 blog posts each day. The service also looks at articles from 4,500 traditional media sources.

Visit www.thoora.com today to discover what the world is talking about.

About Thoora
Thoora helps people discover What the World is Talking About by delivering the news attracting the most attention and social reactions – making it easy for people to find content offering the most value, insight and perspective. Thoora’s real-time algorithm takes a unique approach to delivering the news by focusing on the stories that everyone’s talking about, rather than what a small group of editors or A-list bloggers deems to be important. Thoora’s ability to sort through more than 81 million blogs and 4,500 mainstream media sources is driven by its leading edge and proprietary filtering, clustering and ranking algorithm. For more information, visit http://www.thoora.com.

About BlogWorld & New Media Expo
BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media, including: blogging, podcasting, social media, online video, music, TV, radio, gaming, entertainment and communities. In addition to the only industry-wide new media exhibition, BlogWorld & New Media Expo features the largest new media conference in the world, including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. The 2009 BlogWorld & New Media Expo is designed to give participants the crucial strategies, tools and technologies they need to leverage social media for publishing, broadcasting and growing brands and businesses through online presence and community engagement. More information can be found at www.blogworldexpo.com.

MEDIA CONTACT:
Allison Bethurem, FutureWorks PR
1-510-508-4034
allisonb@future-works.com

Odette Coleman
Rogers Communications
1-416-935-6441
Odette.coleman@rci.rogers.com

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News Facts

Thoora Emerges from Private Beta and launches into Public Beta at BlogWorld Expo
Now, everyone can visit Thoora.com to find the news attracting the most attention and social reactions from the blogosphere, Twitter and traditional media sources.
Thoora uses cutting-edge filtering, clustering and ranking technology to put the spotlight on the stories generating the biggest reaction within the entire blogosphere, Twitter and more than 4,500 traditional media sources.
Over 25 subcategories have been added to Thoora's main categories, such as a mobile section within technology, making it even easier for people to browse specific areas of interest.