Any organization that has had multiple users contribute to one Twitter account can attest to the heap of emails and the cutting and pasting that goes into what generally turns out to be an uncoordinated effort. TweetFunnel changes all of this by allowing multiple users to contribute to one account with ease. In addition, if a company is not ready to turn over the reigns entirely, it makes it easy for manager to review content before publishing. Finally, there is editorial control for Twitter!
"I like to think of it as analogous to having multiple contributors to a WordPress blog," said Andreas Wilkens, the CEO of Companity, TweetFunnel's developer. "Many users can contribute to a business blog, but there is normally one administrator who reviews and publishes content according to a schedule. TweetFunnel does the same thing for Twitter."
But that isn't all it does. "There are many Twitter apps out there that just do one thing, so we wanted to create a more comprehensive application to support the unique feature of editorial control," said Wilkens. With TweetFunnel, users can monitor incoming tweets, mentions and direct messages. It also lets users schedule tweets according to a set interval, or stockpile tweets for later publishing. Perhaps most importantly, users can assign a tweet to another user within the account for follow up. This is particularly useful if different members of a team have different areas of expertise.
TweetFunnel can be used by corporations, news organizations, trade associations, agencies, educational institutions, sports teams and any other organization that has a need for a coordinated Twitter effort.