CHICAGO - VivaKi’s Audience on Demand™ (AOD) will be given access to AdMob mobile advertising inventory through Google’s DoubleClick Ad Exchange. Announced today by Google at the OMMA Display Conference held in New York, this effort was first projected in 2010, when Google and VivaKi announced intentions to scale video and mobile display advertising on AOD.
As AdMob publishers and developers make their inventory available on the DoubleClick Ad Exchange, VivaKi ‘s AOD, which has been testing the new model, will be able to buy the mobile ads for marketers in real time. The ads will run inside mobile games, news apps and content.
“We are delighted to be working with Google as they open up the DoubleClick Ad Exchange to include AdMob in-app inventory, and to deliver this opportunity to our agencies and their clients,” said Kurt Unkel, Senior Vice President, VivaKi Nerve Center. “We anticipate this experience will help us bring mobile to scale to our partners, and will provide insight into the operational elements and the creative assets that work best in this environment.”
This new marketplace signals the advent of AODm (mobile), and complements the full suite of AOD products, which include display, video, mobile and social. AOD has served more than 80 billion impressions and services more than 13,500 campaigns across more than 300 advertisers. The product suite has also been awarded by TARGUSinfo with the first-ever Best in Audience Targeting award in October 2010 and recognized by DoubleVerify as one of the Most Compliant Platforms in March 2011.