Warranty Life Increases Warranty Attachment Rates Up To 60% For Retailers At 2012 International CES Debut

LAS VEGAS, NEVADA January 6, 2012 — Warranty Life is making its debut at the 2012 International Consumer Electronics Show to help retailers discover new revenue and increase warranty attachment rates through flexible, no cost integration.

The Warranty Life system leverages technology with retailers to improve the sales of extended warranties in store while capturing missed sales opportunities. The innovative strategy helps improve attachment rates by up to 60% and drive additional purchases back to the retailer. There is no charge to the retailer or consumer for using the system. Warranty Life can also supply Tier I warranty plans to the smallest and the largest retailers both in Canada and the U.S., or seamlessly integrate into existing sales plans, providing full flexibility to the retailer.

“Warranty Life’s main benefit is that we increase attachment rates for retailers on the sales of extended warranties by helping pick up missed sales,” says Richard Hui, CEO & Co-Founder of Warranty Life. “We don’t charge for the service, but rather take a share of the revenue on missed sales we make. Retailers are leaving huge amounts of money on the table, and that’s where we come in, it’s a win-win for all, including the consumer.”

To read more on this, visit www.warrantylife.com/retailers

About Warranty Life www.warrantylife.com

Warranty Life is a technology startup that provides North American consumers free online access to manage and protect their stuff. Warranty Life helps retailers discover new and lost revenue while improving customer satisfaction. Warranty Life recently launched into over a hundred national retail locations and named Google evangelist Don Dodge to its advisory board. The system has been featured on CNET and was a Launch: Silicon Valley winner.

For additional information visit Warranty Life at booth #74103 at the Eureka Park TechZone at The Venetian or contact:

Philipp Postrehovsky

Warranty Life

604-657-2775

philipp@warrantylife.com

www.warrantylife.com

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