Web Video Marketing Course Offers Solutions for Small Businesses
UC Berkeley Extension Course Starts November 10th in San Francisco
11.04.2009 – FOR IMMEDIATE RELEASE
November 4, 2009
contact: Pat Rose, prose@unex.berkeley.edu
Web Video Marketing Course Offers Solutions
for Small Business
UC Berkeley Extension Course Starts November 10th in San Francisco
Berkeley, CA—Looking for an effective and inexpensive way to market your start-up, organization or small business? Web video may be the answer.
“Video was once available only to businesses with big budgets,” says web video strategist Pam Strayer, who is offering an Introduction to Web Video Marketing course at UC Berkeley Extension this month. “These days, web video is much more accessible and it can really provide a powerful boost to online marketing initiatives. Customer testimonials, property tours, product demos can all be enhanced with video. And with a solid marketing strategy, web video can build the authenticity that social media marketing requires.”
Strayer designed the course to cover the core concepts of web video marketing for small and medium sized businesses. The course helps students evaluate make-versus-buy options by exploring free do-it-yourself tools and low-cost professional web video service bureaus. Using case studies, Strayer documents web video marketing strategies that businesses are using to turn site visitors into customers. Many companies leading the way in web video marketing are Bay Area based. Strayer’s course will feature some of the latest offerings from local companies ranging from YouTube, Google, Jivox, TurnHere, Adobe® and others.
“Web video marketing can help attract new customers, retain current ones, and boost visibility and site traffic,” says Tom McGuire, Program Director for Business and Management at UC Berkeley Extension. “This course fills an information need for the many small businesses who are unaware of how accessible and powerful web video marketing can be,” said McGuire.
The Introduction to Web Video Marketing course runs November 10–December 15, on Tuesday evenings from 6:30-9:30 p.m. at UC Berkeley Extension’s downtown San Francisco Campus, 425 Market Street. For more details and to enroll, visit: extension.berkeley.edu/cat/course2050.html
UC Berkeley Extension, founded in 1891, is the continuing education branch of the University of California, Berkeley. Today, Extension offers more than 1600 courses each year, including online courses, along with more than 35 certificate and professional programs. Free and low-cost public programs are also frequently offered as a community service. For more information about all UC Berkeley Extension courses and programs visit: extension.berkeley.edu
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