INDUSTRY FIRST AS WHYTE AND MACKAY USES TWITTER AND GOOGLE LATITUDE TO LAUNCH THE WHYTE AND MACKAY SAFARI HUNT
It’s a jungle out there! Whyte and Mackay is set to be the first drinks company to use social media, Twitter and Google Latitude for a UK-wide event called ‘The Whyte and Mackay Safari Hunt’ which will give people the chance to hunt down bottles of quality whisky if they can find the Whyte and Mackay lions in bars and pubs.
In each city, the premise is that the Whyte and Mackay lions - the globally famous two red lions - will be hiding in Glasgow and London bars, moving from bar to bar until they are caught. The lions can be found by following clues on Twitter (www.twitter.com/whytemackayhunt) and Google Latitude.
Amongst the bottles of whisky on offer will be 19-year-old and special Whyte and Mackay. After the bottles have run out, anyone managing to find the lions will have a drink bought for them.
The social media event will start on Friday March 27 in Glasgow before moving on to London the following week.
Once the lions have been spotted - they will be placed on the bar of each pub/bar - all the person has to do is walk up to them and touch them. They will then receive a bottle of whisky or drink after revealing their Twitter ID.
It’s just the latest social networking event by the whisky company, who have been keen social networkers on Twitter across the brands Whyte and Mackay (www.twitter/comwhyteandmackay) and Jura Superstition (www.twitter.com/jurasuperstitn).
The company also recently donated grandstand F1 seats for Silverstone to the Edinburgh Twestival fundraising event.
Whyte and Mackay marketing manager Phil McTeer said: “Drinking Whyte and Mackay is a social experience, so it makes perfect sense that we would be engaging through social media.
“But instead of just sending out Twitter updates and blog chats, we wanted to fully embrace the ethos of web2.0 and so the Whyte and Mackay safari hunt was born.
“Basically we’ll send out cryptic texts and tweets about where the lions are, while also updating Google Latitude.
“For example, a tweet ‘If this lane was made of ash it would weigh a ton’ would obviously be Ashton Lane in Glasgow’s West End.
“And people not in Glasgow or London can still take part by following the tweets and adding their opinions as to where the lions might be - at its most extreme it could be millions of people searching for two lions.
“It’s just a bit of fun - but one that gives people a chance to get a free bottle of whisky or a drink from us.”
The ways to find the Whyte and Mackay lions are as follows:
Movement updates will be posted to www.twitter.com/whytemackayhunt (or for existing Twitter users @whytemackayhunt)
Email updates will also be sent to whytemackaysafari@googlemail.com. People who send emails to that address will also receive - on the night - updates of where the Whyte and Mackay man is via Google Latitude.
People can also pass on advice and tips to each other - and monitor progress by adding the hashtag #w&m to each of their tweets.
The hunt begins on Friday at 4.30pm in Glasgow with the next hunt taking place in London on April 3. Other cities will be announced afterwards.
What is Twitter?
Twitter is basically a popular computer/mobile phone messaging service. You sign up by going to www.twitter.com and picking a name and password.
Famous people using Twitter at the moment include:
John Cleese - www.twitter.com/johncleese
Neil Gaiman - www.twitter.com/neilhimself
Phillip Schofield - www.twitter.com/Schofe
Stephen Fry - www.twitter.com/stephenfry
MC Hammer - www.twitter.com/MCHammer
Andy Murray - www.twitter.com/andy_murray
Lance Armstrong - www.twitter.com/lancearmstrong
Will Carling - www.twitter.com/willcarling
And there’s also Whyte and Mackay at www.twitter.com/whyteandmackay and our sister brand Jura Superstition at www.twitter.com/jurasuperstitn
You can also access Twitter on your mobile phone, Blackberry or iPhone by using some of the following applications (please note, Whyte and Mackay takes no responsibility for any data lost or other issues which arise from clicking these links or installing the applications):
http://tinytwitter.com/
http://www.simplehelp.net/2008/04/16/20-ways-to-use-twitter-on-your-cell-phone-or-mobile-internet-device/
ENDS
Issued by DADA on behalf of Whyte & Mackay
For further information please contact:
Craig McGill on 0141 222 2266/07703-175-151 e-mail: craig.mcgill@dada.co.uk
It’s a jungle out there! Whyte and Mackay is set to be the first drinks company to use social media, Twitter and Google Latitude for a UK-wide event called ‘The Whyte and Mackay Safari Hunt’ which will give people the chance to hunt down bottles of quality whisky if they can find the Whyte and Mackay lions in bars and pubs.
In each city, the premise is that the Whyte and Mackay lions - the globally famous two red lions - will be hiding in Glasgow and London bars, moving from bar to bar until they are caught. The lions can be found by following clues on Twitter (www.twitter.com/whytemackayhunt) and Google Latitude.
Amongst the bottles of whisky on offer will be 19-year-old and special Whyte and Mackay. After the bottles have run out, anyone managing to find the lions will have a drink bought for them.
The social media event will start on Friday March 27 in Glasgow before moving on to London the following week.
Once the lions have been spotted - they will be placed on the bar of each pub/bar - all the person has to do is walk up to them and touch them. They will then receive a bottle of whisky or drink after revealing their Twitter ID.
It’s just the latest social networking event by the whisky company, who have been keen social networkers on Twitter across the brands Whyte and Mackay (www.twitter/comwhyteandmackay) and Jura Superstition (www.twitter.com/jurasuperstitn).
The company also recently donated grandstand F1 seats for Silverstone to the Edinburgh Twestival fundraising event.
Whyte and Mackay marketing manager Phil McTeer said: “Drinking Whyte and Mackay is a social experience, so it makes perfect sense that we would be engaging through social media.
“But instead of just sending out Twitter updates and blog chats, we wanted to fully embrace the ethos of web2.0 and so the Whyte and Mackay safari hunt was born.
“Basically we’ll send out cryptic texts and tweets about where the lions are, while also updating Google Latitude.
“For example, a tweet ‘If this lane was made of ash it would weigh a ton’ would obviously be Ashton Lane in Glasgow’s West End.
“And people not in Glasgow or London can still take part by following the tweets and adding their opinions as to where the lions might be - at its most extreme it could be millions of people searching for two lions.
“It’s just a bit of fun - but one that gives people a chance to get a free bottle of whisky or a drink from us.”
The ways to find the Whyte and Mackay lions are as follows:
Movement updates will be posted to www.twitter.com/whytemackayhunt (or for existing Twitter users @whytemackayhunt)
Email updates will also be sent to whytemackaysafari@googlemail.com. People who send emails to that address will also receive - on the night - updates of where the Whyte and Mackay man is via Google Latitude.
People can also pass on advice and tips to each other - and monitor progress by adding the hashtag #w&m to each of their tweets.
The hunt begins on Friday at 4.30pm in Glasgow with the next hunt taking place in London on April 3. Other cities will be announced afterwards.
What is Twitter?
Twitter is basically a popular computer/mobile phone messaging service. You sign up by going to www.twitter.com and picking a name and password.
Famous people using Twitter at the moment include:
John Cleese - www.twitter.com/johncleese
Neil Gaiman - www.twitter.com/neilhimself
Phillip Schofield - www.twitter.com/Schofe
Stephen Fry - www.twitter.com/stephenfry
MC Hammer - www.twitter.com/MCHammer
Andy Murray - www.twitter.com/andy_murray
Lance Armstrong - www.twitter.com/lancearmstrong
Will Carling - www.twitter.com/willcarling
And there’s also Whyte and Mackay at www.twitter.com/whyteandmackay and our sister brand Jura Superstition at www.twitter.com/jurasuperstitn
You can also access Twitter on your mobile phone, Blackberry or iPhone by using some of the following applications (please note, Whyte and Mackay takes no responsibility for any data lost or other issues which arise from clicking these links or installing the applications):
http://tinytwitter.com/
http://www.simplehelp.net/2008/04/16/20-ways-to-use-twitter-on-your-cell-phone-or-mobile-internet-device/
ENDS
Issued by DADA on behalf of Whyte & Mackay
For further information please contact:
Craig McGill on 0141 222 2266/07703-175-151 e-mail: craig.mcgill@dada.co.uk