London gets ready for Whyte & Mackay Twitter and GPS safari hunt with Google Latitude on Friday, April 3, starting 5pm.
London get ready to roar! In an industry first, Whyte and Mackay is bringing the popular social media, Twitter and Google Latitude ''Whyte and Mackay Safari Hunt’ to London, given explorers the chance to hunt down bottles of quality whisky if they can find the Whyte & Mackay lions in bars and pubs.
The Whyte and Mackay lions - the globally famous two red lions - will be hiding in London bars, moving from bar to bar until they are caught. The lions can be found by following clues on Twitter (www.twitter.com/whytemackayhunt) and Google Latitude.
The first four people to ''catch'' the lions will receive bottles of whisky - including a 19-year-old bottle - while runner-ups will have drinks bought for them or another present awarded.
Once the lions have been spotted - they will be placed on the bar of each pub/bar - all the person has to do is walk up to them and touch them. They will then receive a bottle of whisky or drink after revealing their Twitter ID.
It’s just the latest social networking event by the whisky company, who have been keen social networkers on Twitter across the brands Whyte and Mackay (www.twitter/comwhyteandmackay) and Jura Superstition (www.twitter.com/jurasuperstitn).
The company also recently donated grandstand F1 seats for Silverstone to the Edinburgh Twestival fundraising event.
Whyte and Mackay marketing manager Phil McTeer said: “Drinking Whyte and Mackay is a social experience, so it makes perfect sense that we would be engaging through social media.
“But instead of just sending out Twitter updates and blog chats, we wanted to fully embrace the ethos of web2.0 and so the Whyte and Mackay safari hunt was born.
“Basically we’ll send out cryptic texts and tweets about where the lions are, while also updating Google Latitude. Pics and video may also be sent out to add to the clues.
“And people not in London can still take part by following the tweets and adding their opinions as to where the lions might be - at its most extreme it could be millions of people searching for two lions.
“It’s just a bit of fun - but one that gives people a chance to get a free bottle of whisky or a drink from us.”
The original event in Glasgow on Friday March 27 attracted hundreds of followers and comments on Twitter with people from the US and Europe joining in on the fun.
The ways to find the Whyte and Mackay lions are as follows:
Movement updates will be posted to www.twitter.com/whytemackayhunt (or for existing Twitter users @whytemackayhunt)
Email updates will also be sent to whytemackaysafari@googlemail.com. People who send emails to that address will also receive - on the night - updates of where the Whyte and Mackay man is via Google Latitude.
People can also pass on advice and tips to each other - and monitor progress by adding the hashtag #w&m to each of their tweets.
Twitpics and Seesmic will also be used to post picture and video clues.
The hunt begins on Friday at 5pm in London at an undisclosed city centre location.
What is Twitter?
Twitter is basically a popular computer/mobile phone messaging service. You sign up by going to www.twitter.com and picking a name and password.
Famous people using Twitter at the moment include:
John Cleese - www.twitter.com/johncleese
Neil Gaiman - www.twitter.com/neilhimself
Phillip Schofield - www.twitter.com/Schofe
Stephen Fry - www.twitter.com/stephenfry
MC Hammer - www.twitter.com/MCHammer
Andy Murray - www.twitter.com/andy_murray
Lance Armstrong - www.twitter.com/lancearmstrong
Will Carling - www.twitter.com/willcarling
And there’s also Whyte and Mackay at www.twitter.com/whyteandmackay and our sister brand Jura Superstition at www.twitter.com/jurasuperstitn
You can also access Twitter on your mobile phone, Blackberry or iPhone by using some of the following applications (please note, Whyte and Mackay takes no responsibility for any data lost or other issues which arise from clicking these links or installing the applications):
http://tinytwitter.com/
http://www.simplehelp.net/2008/04/16/20-ways-to-use-twitter-on-your-cell-phone-or-mobile-internet-device/
ENDS
Issued by DADA on behalf of Whyte & Mackay
For further information please contact:
Craig McGill on 0141 222 2266/07703-175-151 e-mail: craig.mcgill@dada.co.uk