When VPR Creative Group began the process of telling these stories through a variety of media in 1983, they were called “patient profiles.” Over the years, the word “patient” faded from our vocabulary. These are not simply “patients” or people receiving medical care – these are people thriving in the face of potentially life-threatening conditions. Real people…with true stories.
It was a natural evolution for VPR Creative Group to take these true stories to other people facing these same conditions, using the power of peer communication to educate, motivate and inspire. VPR POP was formed to give these stories – and the incredible people who own them – the support of a company with a strong history and vast experience in healthcare communication.
It was also natural for VPR POP to begin in the field of diabetes with the A1C Champions® Program. VPR Creative Group has an extensive history in diabetes education and communication, which began with sulfonylureas in the 1990s, expanded to basal and rapid acting insulins in the following decade, and later included insulin devices. The A1C Champions® Program, sponsored by Sanofi-Aventis U.S., enables people with diabetes to share their personal experiences as well as the management and lifestyle strategies that helped them get better control of their own health.
Today, VPR POP combines its extensive knowledge of the disease state with the unique perspective that comes only from those people living with – thriving with – diabetes. Its mission is to facilitate that “pop”… that “spark” that comes when one peer makes a connection with another and a new story of hope and inspiration is born. Soon, VPR POP's peer-to-peer education and outreach programming will expand to include other health conditions, in addition to diabetes.
VPR POP specializes in developing and scheduling peer-to-peer healthcare education programs; providing customized training programs for peer educators; creating tools to enhance peer interaction; marketing peer-to-peer programs to healthcare providers and their patients; and coordinating the research and data analysis of the powerful impact of these programs.